TLDR
- Ferrari to issue Token Ferrari 499P for 100 Hyperclub members only.
- Token enables private trading and 499P endurance car auction access.
- Conio applied for a MiCA license to manage Ferrari’s crypto project.
- Ferrari already accepts BTC, ETH, and USDC for car purchases.
Ferrari is accelerating into the cryptocurrency world with a new digital initiative designed for its most exclusive clients. The Italian automaker plans to launch the Token Ferrari 499P, a blockchain-based asset that will grant elite members of its Hyperclub access to private auctions and the opportunity to own unique racing history.
A New Era of Exclusivity For Ferrari Collectors
Ferrari’s upcoming token marks its formal entry into blockchain-based luxury ownership. The Token Ferrari 499P will be issued to members of the Hyperclub, a private group of around 100 long-standing Ferrari enthusiasts who share a passion for endurance racing.
According to reports, token holders will gain access to exclusive events, internal trading options, and high-value auctions. One of the main attractions will be the opportunity to bid for the Ferrari 499P, the Le Mans-winning endurance model.
“This is about strengthening the sense of belonging among our most loyal customers,” said Enrico Galliera, Ferrari’s chief marketing and commercial officer. The initiative will officially launch with the 2027 World Endurance Championship season, connecting digital ownership with the brand’s racing legacy.
Ferrari Partners With Conio For Digital Asset Creation
To develop the token, Ferrari has partnered with Conio, an Italian fintech company that specializes in cryptocurrency services and blockchain infrastructure. Conio is currently applying for a license under the EU’s Markets in Crypto-Assets (MiCA) framework to ensure regulatory compliance and transparency.
Davide Rallo, Conio’s chief fintech strategist, said the partnership marks an important milestone for the future of luxury asset tokenization. “The potential for development is enormous,” he said. Through this collaboration, Ferrari aims to merge blockchain technology with the exclusivity of its collector experience, offering digital ownership backed by a trusted platform.
Strengthening Ferrari’s Position in The Crypto Market
Ferrari’s interest in cryptocurrency is not new. The automaker began accepting Bitcoin (BTC), Ether (ETH), and USD Coin (USDC) for vehicle purchases in the United States in 2023 and extended the service to Europe the following year.
Dealers are not required to handle cryptocurrencies directly. Instead, customers’ crypto payments are automatically converted into fiat currency before being transferred to dealer accounts. This ensures smooth transactions without exposing Ferrari or its partners to crypto price fluctuations.
The carmaker’s move aligns with a broader market trend. The number of crypto millionaires increased by 40% in the past year, while global crypto market capitalization exceeded $3.3 trillion, expanding the base of high-net-worth individuals with digital assets.
Luxury Meets Blockchain Innovation
The Token Ferrari 499P illustrates the growing intersection of luxury branding and blockchain innovation. Ferrari aims to offer its most loyal clients a secure and exclusive way to interact with the brand through digital ownership and limited-access experiences.
By connecting its motorsport success with blockchain technology, Ferrari continues to innovate while preserving its legacy of rarity and prestige. The project is set to introduce a new dimension to luxury engagement, blending traditional craftsmanship with digital sophistication as the company drives toward its 2027 debut.
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