DDC Enterprise Raises $124 Million to Expand Bitcoin Treasury

TLDR

Table of Contents

DDC Enterprise raised $124 million to strengthen its Bitcoin treasury initiative.
DDC aims to increase its Bitcoin holdings to 10,000 by the end of 2025.
Norma Chu invested $3 million of her own capital into the funding round.
Investors, including Pegasus Fund and Mulana Investment, back DDC’s strategy.

DDC Enterprise Limited, a U.S.-listed company, has raised $124 million through a new stock sale to further its Bitcoin investment strategy. This move is part of the company’s broader effort to position Bitcoin as a key component in its financial strategy.

Details of the Stock Sale and Investor Support

The stock sale saw each Class A share priced at $10, a 16% premium over DDC’s closing price on October 7, 2025. This pricing reflects strong investor confidence in the company’s shift towards Bitcoin, as it aligns with the firm’s 15-day average trading price.

The funding round attracted significant backing from two prominent alternative asset managers—Pegasus Fund (managed by PAG) and Mulana Investment Management. In addition, OKG Financial Services Limited, a subsidiary of OKG Technology Holdings Limited, participated in the round.

Founder’s Commitment to Bitcoin Strategy

DDC’s founder and CEO, Norma Chu, also demonstrated personal commitment to the initiative by investing $3 million of her own capital into the funding round. This investment underscores her belief in the long-term value of Bitcoin as part of DDC’s strategy.

However, all investors, including Chu, will face a 180-day lock-up period from the closing date of the sale. This lock-up ensures stability for the company and aligns investor interests with DDC’s goals.

DDC’s Bitcoin Treasury and Future Plans

The newly raised funds will be directed toward DDC’s Bitcoin treasury initiative. Currently, DDC holds 1,058 Bitcoin in its treasury but has set an ambitious target of accumulating 10,000 Bitcoin by the end of 2025. The company’s executives view Bitcoin as a “digital reserve” akin to traditional stores of value such as gold. DDC’s engagement with digital assets is in line with a broader trend of institutional investors recognizing Bitcoin’s potential as a store of value.

Despite its growing digital asset portfolio, DDC continues to describe itself as a global Asian food platform. The company has maintained its traditional business operations while integrating cryptocurrency into its capital strategy. This balanced approach reflects DDC’s commitment to both its existing business and the evolving digital asset landscape.

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