Key Highlights
- The crypto platform now provides zero-commission stock and ETF trading across the United States, featuring round-the-clock availability and immediate funding options using USD or USDC.
- The service debuts with access to more than 8,000 different stocks and ETFs, with additional securities coming soon.
- Apex Fintech Solutions handles the clearing, custody, and trade execution infrastructure behind the scenes.
- A new collaboration with Yahoo Finance enables seamless transitions from market analysis to trade execution.
- Both COIN and HOOD shares have declined approximately 35% year-to-date amid challenging crypto market conditions.
The cryptocurrency exchange has unveiled commission-free equity trading capabilities for every US-based customer, enabling seamless stock and ETF transactions within their existing crypto application.
Trading operates continuously, 24/5 throughout business days. Accounts can be funded using traditional US dollars or the USDC stablecoin, with fractional share purchases beginning at a mere $1 minimum.
The initial catalog exceeds 8,000 different stocks and exchange-traded funds. Management has indicated plans to broaden this selection over the next several weeks.
Behind the platform, Apex Fintech Solutions provides the critical infrastructure for trade clearing, asset custody, and order execution. This arrangement allows Coinbase to manage the user-facing interface while Apex operates the essential brokerage mechanics.
This development follows previous groundwork. The company tested a limited equities offering this past December before Tuesday’s comprehensive nationwide deployment.
Chief Executive Brian Armstrong shared the announcement via X, framing it as progress toward creating “the everything exchange.” His message conveys clear strategic ambitions.
Strategic Alliance with Yahoo Finance
Accompanying this broader release, Coinbase has formed a strategic alliance with Yahoo Finance. The established financial information hub will integrate a “Trade on Coinbase” button directly on individual stock and cryptocurrency information pages, streamlining the path from analysis to action.
Yahoo Finance will simultaneously incorporate live market data sourced from Coinbase for enhanced tracking capabilities. Neither organization revealed the financial arrangements underpinning this partnership.
Subscribers to Coinbase One can accumulate rewards on USDC deposits allocated for trading purposes. Yahoo Finance visitors receive complimentary access to Coinbase One Basic for one month.
Taking on Robinhood Directly
This strategic expansion places Coinbase in head-to-head rivalry with Robinhood, the pioneering platform that established commission-free equity trading before venturing into cryptocurrency markets.
Both companies’ shares—COIN and HOOD—have experienced approximately 35% declines throughout the current year, pressured by ongoing digital asset market volatility.
Coinbase additionally disclosed a fourth-quarter net deficit of $667 million. Transaction-based income decreased from the previous quarter, while subscription and ancillary service revenues similarly contracted.
The equities initiative directly addresses these financial headwinds—representing a calculated effort to broaden income sources beyond cryptocurrency trading commissions.
Historically, COIN’s equity performance has demonstrated strong correlation with bitcoin valuations. Incorporating equities alongside additional financial instruments could gradually diminish this interdependence.
The company has also announced intentions to launch stock perpetual futures contracts for international customers via Coinbase Bermuda Ltd., subject to regulatory clearance, while exploring tokenized equity possibilities.
Financial analysts have recently lowered COIN price projections responding to diminished trading volumes, although the shares experienced temporary upswings during bitcoin price recoveries.
CEO Armstrong recently countered assertions that spot Bitcoin ETFs rely on “paper bitcoin,” emphasizing Coinbase’s custodial responsibilities for these investment vehicles.
Last month, the platform extended its prediction market offerings to every US state through collaboration with Kalshi, encompassing sports, political events, and cultural topics.
At launch, Coinbase provides access to over 8,000 stocks and ETFs, with continuous 24/5 trading and expanded security offerings scheduled for upcoming months.
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