TLDR
- Bybit acquired a majority stake in NOBI.
- NOBI has been rebranded as Bybit Indonesia.
- Bybit Indonesia will operate under OJK oversight.
- The platform will launch with over 500 crypto trading pairs.
- Indonesia had 22.4 million crypto accounts by May 2026.
Bybit said the acquired company has been rebranded as Bybit Indonesia. The platform will operate under the supervision of Indonesia’s Financial Services Authority, known as OJK, giving Bybit a regulated local entity in one of Asia’s active crypto markets.
The company plans to roll out services in phases, starting with more than 500 cryptocurrency trading pairs. Bybit said the platform will use institutional-grade liquidity, market monitoring systems, and risk controls linked to its global infrastructure.
The acquisition gives Bybit a faster route into Indonesia’s regulated crypto sector. Instead of building a local business from the ground up, the exchange gained control of an already licensed digital asset trader.
Lawrence Samantha, formerly a senior executive at NOBI, will lead Bybit Indonesia as chief executive officer. Dionisius Evan will serve as chief operating officer, while Steven Gotama joins the leadership team as chief marketing officer.
Local Team Leads Market Expansion
Samantha said the acquisition allows Bybit to combine global trading systems with local market knowledge. He said, “This acquisition allows us to combine Bybit’s global capabilities with an experienced local team that understands Indonesia’s market and regulatory environment.”
The local management team will oversee daily operations, compliance, regulatory engagement, and customer services. Bybit said future products will be introduced gradually and remain subject to Indonesian regulatory requirements.
The company also plans to support user education through localized programs such as Bybit Learn. These efforts will focus on digital asset awareness, trading risks, and safe participation in crypto markets.
Bybit’s move follows a wider trend among global exchanges seeking local licenses or acquisitions. Major platforms have increasingly used regulated local entities to enter markets where crypto rules are becoming more detailed.
Indonesia’s Crypto Market Keeps Growing
Indonesia has become one of the largest crypto markets in Asia by user count. OJK data showed 21.07 million registered crypto asset users as of February 2026, while later figures placed registered crypto consumer accounts at 22.4 million by May 2026.
The country’s crypto transaction value reached about $26.85 billion, or 482 trillion Indonesian rupiah, during 2025. Monthly trading also remained active in 2026, with May transaction value reported near IDR 23.01 trillion, or about $1.4 billion.
Indonesia had licensed crypto-related entities covering exchanges, custodians, clearing institutions, and digital asset traders. PT Enkripsi Teknologi Handal was among the licensed digital asset traders before the Bybit acquisition.
The launch comes as Indonesia continues tightening oversight across digital assets. Some offshore crypto and prediction market platforms have faced restrictions, while licensed firms have gained clearer paths to serve local users.
Bybit Indonesia will begin with crypto trading and expand only as rules allow. The company’s phased plan places compliance, product access, and local operations at the center of its Indonesia strategy.
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