BNB Hits ATH as Binance Partners With $1.6T Franklin Templeton

TLDR

Table of Contents

BNB reached an all-time high of $904 following Binance’s deal with Franklin Templeton.
Binance and Franklin Templeton launch a blockchain tokenization partnership.
CEA Industries now holds $368M in BNB, aiming for 1% of its total supply.
BNB gains over 28% in 2025, boosted by rising institutional and treasury interest.

BNB has reached a new all-time high, crossing $904, following Binance’s partnership with Franklin Templeton. This collaboration, aimed at digital asset expansion, coincides with growing interest from institutional players. CEA Industries also contributed to the rally by increasing its BNB holdings to $368 million. Together, these moves are driving stronger interest in BNB as demand rises in both financial and blockchain markets.

Binance and Franklin Templeton Launch Tokenization Partnership

Binance has formed a strategic partnership with Franklin Templeton, which manages over $1.6 trillion in assets. The two firms will work together to develop blockchain-based financial products. These products will be designed to meet regulatory standards and provide digital solutions for traditional investment markets.

The partnership aims to use Franklin Templeton’s experience in asset tokenization and combine it with Binance’s infrastructure. According to Franklin Templeton’s Head of Digital Assets, Roger Bayston, the collaboration moves tokenization from “concept to practice.” He said the focus will be on improving processes like settlement, collateral management, and portfolio construction.

Sandy Kaul, Head of Innovation at Franklin Templeton, said that blockchain should be used to reimagine the structure of financial systems. Binance’s Catherine Chen added that the company is committed to supporting the integration of capital markets with blockchain solutions. She noted that the partnership will create efficient and scalable digital asset programs for a wide audience.

BNB Price Rallies Past $900 With Institutional Support

BNB’s price surged to $904, setting a new record high. The rally followed the announcement of the Binance-Franklin Templeton partnership. In the past 24 hours, BNB rose by nearly 3%. So far in 2025, BNB has gained over 28%, making it one of the top-performing assets this year.

The price jump is also linked to strong institutional buying. CEA Industries, a company with growing blockchain interest, revealed that it has raised its BNB treasury to $368 million. The company aims to hold 1% of BNB’s total circulating supply. This move has further boosted confidence in BNB among institutional investors and corporate treasuries.

Traders and analysts are now watching the $1,000 level as the next possible milestone. While the rally has been strong, most market participants are focusing on the sustainability of the trend and the support from real-world use cases like tokenization.

Tokenization Gains Ground in Traditional Finance

The move by Franklin Templeton into blockchain products marks a larger trend among traditional firms. More financial institutions are now exploring tokenized securities as they seek faster and more transparent systems. This shift is happening as regulators begin to clarify rules around digital assets, making it easier for large firms to join.

Through the partnership, Binance aims to bring more real-world assets onto blockchain systems in a way that complies with financial regulations. The goal is to offer users products that are both accessible and secure. This also helps bridge the gap between traditional finance and the digital asset space.

By integrating their platforms, Binance and Franklin Templeton hope to set up new programs that will handle tokenized funds and digital investments. These programs are expected to attract both retail and institutional investors, which could support further BNB demand in the coming months.

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