TLDR
- Bitmine Immersion Technologies (BMNR) is investing $200 million in Beast Industries, MrBeast’s company
- The deal closes January 19, 2026, giving Bitmine access to 450 million subscribers and 5 billion monthly views
- Beast Industries will use funds to launch a DeFi-powered financial services platform
- Bitmine holds 4.07 million ether worth $13.6 billion, the largest corporate ETH position
- Beast Industries previously filed a “MrBeast Financial” trademark hinting at crypto integration
Bitmine Immersion Technologies announced a $200 million investment in Beast Industries on Thursday. The deal targets the company behind YouTube creator MrBeast, real name Jimmy Donaldson.
JUST IN: Ethereum treasury company Bitmine invests $200,000,000 in MrBeast's 'Beast Industries.' pic.twitter.com/ALkfjbMcUb
— Watcher.Guru (@WatcherGuru) January 15, 2026
The transaction is scheduled to close by January 19, 2026. Beast Industries operates channels reaching more than 450 million subscribers across YouTube.
Those channels pull in approximately 5 billion views each month. The scale puts Beast Industries among the largest digital content operations globally.
Bitmine Immersion Technologies, Inc., BMNR
Bitmine Chairman Tom Lee called the partnership a natural fit. “Beast Industries is the largest and most innovative creator based platform in the world and our corporate and personal values are strongly aligned,” Lee said in the announcement.
The investment pushes Bitmine beyond its core cryptocurrency holdings. The company currently holds more than 4.07 million ether valued at around $13.6 billion.
That position makes Bitmine the largest corporate holder of ETH. The stash represents over 3.36% of ether’s total circulating supply.
Bitmine also maintains roughly $1 billion in cash reserves according to StrategicEtherReserve data. The company has stated goals to acquire 5% of all circulating ether.
Financial Platform Built on DeFi Tech
Beast Industries CEO Jeff Housenbold outlined plans for the capital. The company intends to build a financial services platform using decentralized finance technology.
This marks a concrete step toward crypto integration for MrBeast’s business empire. Beast Industries previously filed a U.S. trademark application for “MrBeast Financial.”
The trademark filing included language suggesting cryptocurrency features. With Bitmine’s investment, those plans appear ready to move forward.
Beast Industries has diversified beyond YouTube content creation. The company sells Feastables chocolate bars through retail channels.
It also runs Beast Philanthropy, focused on social impact projects. The $200 million injection will fund expansion across all business lines.
Housenbold stated the investment will help Beast Industries become “the most impactful entertainment brand in the world.” The company’s current reach supports that ambition.
Reaching Younger Audiences
The partnership gives Bitmine access to Gen Z and millennial demographics. These groups have proven difficult for traditional financial companies to engage.
MrBeast’s audience skews young and digitally native. That matches the profile of typical cryptocurrency users.
Bitmine gets a foothold in creator economy businesses through the deal. Beast Industries gets capital and crypto expertise to launch financial products.
The timing aligns with growing interest in creator-led financial services. Several large YouTubers have explored branded financial products in recent years.
Beast Industries operates at a scale few individual creators can match. The 5 billion monthly views generate substantial revenue opportunities.
Bitmine’s ether holdings position the company to benefit from increased crypto adoption. If Beast Industries successfully launches DeFi products, it could drive new users to ether-based platforms.
The investment represents one of the largest deals between a crypto company and a content creator’s business. Few transactions in this space have reached nine figures.
Both companies expect the deal to close by January 19, 2026.
Get 3 Free Stock Ebooks
Discover top-performing stocks in AI, Crypto, and Technology with expert analysis.
- Top 10 AI Stocks - Leading AI companies
- Top 10 Crypto Stocks - Blockchain leaders
- Top 10 Tech Stocks - Tech giants
