TLDR
- Jeff Bezos sold 3.3 million Amazon shares worth $737 million in late June under a prearranged trading plan
- The sale is part of a plan to sell up to 25 million shares through May 2026, following his pattern of regular stock sales
- Bezos remains Amazon’s largest individual shareholder with 905 million shares (10.10% stake) despite the sale
- The transaction occurred after his $50 million wedding to Lauren Sanchez in Venice last week
- Wall Street analysts maintain a Strong Buy rating on AMZN with an average price target of $242.98
Amazon founder Jeff Bezos sold more than 3.3 million shares of his company for $737 million in late June. The transaction became public through a regulatory filing released Tuesday.
Jeff Bezos has sold $737 million worth of Amazon, $AMZN, shares pic.twitter.com/0xa7Igg7cg
— unusual_whales (@unusual_whales) July 2, 2025
The sale forms part of a prearranged 10b5-1 trading plan Bezos established in March. This plan allows him to sell up to 25 million Amazon shares through May 29, 2026.
These trading plans help company insiders sell stock at scheduled times. They avoid concerns about trading based on non-public information.
Bezos previously used a similar arrangement in February 2024. That plan allowed him to sell up to 50 million shares through late January 2025.
The timing follows Bezos’s wedding to Lauren Sanchez in Venice last week. The three-day celebration reportedly cost around $50 million and drew protests from local residents.
Despite the recent sale, Bezos maintains his position as Amazon’s largest individual shareholder. He still holds approximately 905 million shares, representing a 10.10% stake in the company.
Bezos’s Regular Stock Sales Continue
Bezos has been selling Amazon stock regularly in recent years. Last year alone, he sold nearly $5 billion worth of shares under preset trading plans.
He previously stated he would sell about $1 billion in Amazon stock annually. These proceeds fund his space exploration company Blue Origin.
Bezos also donates shares to Day 1 Academies. This nonprofit builds Montessori-inspired preschools across several states.
The Amazon founder stepped down as CEO in 2021 but remains executive chairman. He founded the company in 1994 and has watched it grow into an e-commerce and cloud computing giant.
Market Response and Analyst Outlook
Amazon stock closed Tuesday at $220.46, up slightly for the day. The stock didn’t react sharply to news of Bezos’s sale.

AMZN shares have been trending higher in recent months. The company continues expanding in cloud computing, artificial intelligence, and retail operations.
Wall Street analysts maintain confidence in Amazon’s prospects. The consensus rating stands at Strong Buy based on 47 Buy ratings and one Hold rating from the past three months.

Analysts set an average price target of $242.98 for Amazon stock. This represents potential upside of 10.22% from current levels.
Bezos ranks third on Bloomberg’s Billionaires Index with a net worth of about $240 billion. Tesla CEO Elon Musk leads at $363 billion, followed by Meta CEO Mark Zuckerberg at $260 billion.
The stock sale appears routine rather than a warning sign for investors. Bezos continues using structured plans to manage his massive Amazon holdings while funding other ventures.
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