Key Highlights
- Nubank commits approximately BRL 45 billion ($8.2 billion) to Brazilian operations in 2026, nearly twice the investment level from 2024.
- Funds allocated toward artificial intelligence initiatives, product innovation, infrastructure expansion, and strengthening financial operations.
- The fintech giant serves 113 million Brazilian customers, representing more than 60% of the nation’s adult population.
- Nu Holdings reported record annual revenue of BRL 91 billion in 2025, marking a 45% increase on a currency-neutral basis.
- The company actively seeks a full banking license in Brazil throughout 2026 following Febraban membership in early 2025.
On Monday, Nubank revealed plans to deploy roughly BRL 45 billion ($8.2 billion) across its Brazilian operations throughout 2026. This investment represents a near-doubling compared to the amount committed two years earlier.
According to the company’s announcement, these funds will support four strategic priorities: advanced AI-powered credit assessment systems, development of innovative financial services, expansion of physical office space and workforce, and bolstering its lending capacity.
Brazil represents Nubank’s primary market, where the platform serves 113 million users—accounting for over 60% of Brazilian adults.
The investment encompasses reinvested earnings, technology infrastructure development, day-to-day operational costs, and tax obligations within Brazil.
Nu Holdings concluded 2025 with aggregate revenue reaching BRL 91 billion ($16.3 billion), representing a 45% surge when adjusted for currency fluctuations. The company posted net income of BRL 16.2 billion ($2.9 billion) with return on equity reaching 33%—both all-time highs.
The credit portfolio expanded 40% year-over-year to BRL 179.7 billion. Customer deposits climbed 29% to reach BRL 230.3 billion.
The platform achieved an 86% monthly activity rate, which Nubank described as unprecedented engagement levels within Brazil’s financial services industry.
Pursuit of Full Banking Credentials
Nubank aims to obtain a comprehensive banking license in Brazil during 2026. Supporting this objective, the company became a member of Febraban—Brazil’s banking federation—in recent weeks.
CEO Livia Chanes emphasized the investment demonstrates the company’s dedication to Brazil’s market. “This investment is the concrete expression of our commitment to being Brazilians’ main financial ally,” she stated.
Founder and group CEO David Vélez highlighted the broader economic impact. He noted that customers collectively avoided approximately $28.1 billion in fees they would have incurred with conventional banking institutions.
Financial Access Metrics
Approximately 37 million individuals throughout Latin America gained access to formal banking services via Nubank. This includes 31.5 million users in Brazil, 4.7 million in Mexico, and close to 1 million in Colombia.
Nubank also provided 28.4 million customers with their inaugural credit card. Within Brazil specifically, this figure stands at 18.4 million.
Forbes recognized Nubank as Brazil’s top bank this month, determined through comprehensive consumer polling. The company maintains among the industry’s lowest complaint ratios according to Central Bank of Brazil data.
Beyond its Brazilian stronghold, the company pursues expansion in Mexico, where it has accumulated 15 million users, and Colombia, which recently surpassed 4 million customers.
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