Key Takeaways
- Netflix shares plummeted approximately 10% on Friday following underwhelming Q2 projections
- Annual revenue projection of $51.2B fell short of analyst consensus at $51.38B
- Company founder and chairman Reed Hastings revealed he will not pursue board re-election in June
- Morgan Stanley maintained its Overweight stance with a $115 price objective
- Ark Invest’s Cathie Wood purchased shares during Friday’s decline, expanding her NFLX holdings
Netflix $NFLX experienced a steep decline approaching 10% on Friday following the streaming giant’s second-quarter projections that fell short of analyst expectations. The selloff erased approximately four weeks of stock appreciation, leaving shares hovering around $97—representing a 22% decline across the last six months.
The company’s first-quarter performance appeared impressive at first glance. Top-line growth reached 16%, surpassing Netflix’s own 15% projection. Net income soared 83% to $5.3 billion, translating to $1.23 per share, exceeding both Wall Street forecasts and internal expectations.
However, a closer examination revealed important nuances beneath the surface.
When adjusted for currency fluctuations, revenue expansion registered just 14%. The substantial earnings outperformance received a significant boost from a $2.8 billion termination payment from Warner Bros. Discovery (WBD), which inflated net income after tax adjustments.
Future Outlook Falls Short
The primary concern stemmed from the company’s forward-looking projections. Despite exceeding first-quarter targets and implementing U.S. subscription price increases last month, Netflix declined to raise its full-year forecast.
Management’s Q2 revenue growth projection of 13.5% year-over-year would mark the weakest top-line expansion in the previous 12 months. The projected operating margin of 31.5% also trailed Wall Street’s 32% estimate. The annual revenue outlook of $51.2 billion came in below the $51.38 billion analyst consensus.
Adding to investor concerns was Reed Hastings’ announcement. The Netflix founder and current board chairman declared he would not seek re-election during the company’s June annual shareholder meeting. While he previously stepped away from operational responsibilities, his board departure nonetheless generated market uncertainty.
Investment Bank Maintains Confidence
Despite the selloff, not all market participants rushed to exit positions. Morgan Stanley reaffirmed its Overweight rating on NFLX with a fresh $115 price objective, suggesting approximately 18% appreciation potential from Friday’s close near $97.
The firm’s analysts characterized the decline as an opportunity for investors, describing the company’s short-term challenges as “lukewarm” and positioning the drop below $100 as a potentially favorable entry threshold.
Cathie Wood’s Ark Invest shared this perspective. Wood expanded Ark’s Netflix holdings on Friday, her sole purchase day that week, acquiring shares during the stock’s most significant decline in recent months.
Wood’s strategy aligns with her typical approach. Ark frequently increases positions during down sessions rather than following upward momentum.
Netflix’s advertising-supported subscription tier continues expanding, with management anticipating ad revenue to double by 2026. The streaming platform has delivered revenue growth of no less than 6% in each of its 24 years as a publicly traded company, achieving double-digit increases in 22 of those years.
Morgan Stanley’s $115 price objective stands as the most recent Wall Street assessment following Friday’s market reaction.





