Key Takeaways
- Celsius Holdings (CELH) exceeded Q4 projections with earnings per share of $0.26 versus the anticipated $0.19, while revenue reached $721.6M against a $638.9M consensus.
- Year-over-year revenue surged 117%, climbing from $332.2M in the prior-year period.
- The acquisitions of Alani Nu and Rockstar Energy fueled expansion, adding $370M and $45M in revenue respectively.
- Core CELSIUS brand sales declined approximately 8% due to integration-related timing challenges rather than softening demand.
- Annual 2025 revenue reached an all-time high of $2.5 billion, representing an 86% increase from 2024.
Celsius Holdings (CELH) shares experienced a significant surge during Thursday’s premarket session following the energy drink company’s announcement of fourth-quarter financial results that exceeded analyst projections across key metrics.
The beverage maker delivered adjusted earnings per share of $0.26, surpassing the Street consensus estimate of $0.19 by seven cents. Quarterly revenue totaled $721.6 million, representing a substantial increase from the $332.2 million recorded during the comparable quarter last year and beating the analyst forecast of $638.9 million.
Shares of CELH climbed approximately 10% in premarket action Thursday morning. Prior to this move, the stock had already delivered impressive returns, advancing 95% during the preceding twelve-month period through Wednesday’s closing bell.
The dramatic revenue expansion was primarily driven by strategic acquisitions. Alani Nu’s inclusion added $370 million to quarterly sales, while the Rockstar Energy purchase contributed an additional $45 million. These additions propelled total revenue significantly beyond year-ago figures.
However, not all segments showed growth. Revenue from the flagship CELSIUS brand decreased roughly 8% versus the prior-year quarter. Management explained this decline stemmed from timing complications during the integration phase, which created a temporary disconnect between product shipments and promotional campaigns.
Company leadership emphasized that this decline doesn’t signal weakening consumer interest in their products.
Profitability Metrics Decline Temporarily
The fourth quarter delivered a gross profit margin of 47.4%, representing a contraction from the 50.2% margin achieved in the year-ago period. Management attributed this compression to integration-related expenses and elevated product costs resulting from tariff impacts.
Executives anticipate margin expansion throughout 2026, projecting a return to gross margin levels in the low-50% range once integration activities conclude.
For the complete 2025 fiscal year, Celsius recorded unprecedented revenue of $2,515.3 million, marking an 86% jump from the $1,355.6 million generated in 2024. Adjusted diluted earnings per share for the year reached $1.34, a significant improvement from $0.70 in the previous year.
Customer Loyalty Metrics Show Strength
Among the quarter’s most compelling insights was data revealing evolving consumer purchasing patterns.
Celsius disclosed that 52% of returning customers now complete five or more purchases annually, up from approximately 45% in the prior year. CEO John Fieldly highlighted this trend as evidence that the brand is transitioning from an occasional purchase to a daily habit for consumers.
“It isn’t just about recruiting new consumers,” Fieldly said. “It’s about becoming part of that daily lifestyle and daily routine.”
Within U.S. tracked retail channels, the Celsius Holdings product lineup generated a 24.4% gain in retail sales during the 13-week period concluding December 28, 2025. The company currently commands roughly 20% dollar share of the domestic energy drink category.
The record-setting full-year 2025 revenue of $2.5 billion prompted Fieldly to characterize the period as “a defining year” for the organization.
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