TLDR
- Strategy’s stock drops 12%, reaching a 52-week low at $140.25.
- Bitcoin’s 6% drop to $84,300 heavily influences Strategy’s share price.
- Strategy holds 712,647 BTC, controlling 3.4% of the total bitcoin supply.
- The company purchased $264 million worth of Bitcoin this week.
Shares of Strategy (MSTR) fell significantly on January 29, 2026, as Bitcoin’s value dropped below the critical threshold of $84,000. The company’s stock hit a new 52-week low, reaching $140.25 during the trading session, a drop of 12%. The stock currently trades at $142.88, reflecting a significant pullback in response to a broader cryptocurrency downturn.
Bitcoin’s Price Drop Affects Strategy’s Share Price
The decline in Strategy’s stock value directly correlates with Bitcoin’s recent price drop. In the last 24 hours, Bitcoin lost over 6%, bringing its price down to approximately $84,300. This sharp drop in cryptocurrency prices negatively impacted companies like Strategy, which holds significant Bitcoin assets. As a major player in the cryptocurrency sector, Strategy’s stock often acts as a proxy for Bitcoin, amplifying the cryptocurrency’s price movements.
Bitcoin dipped to $84K, but Strategy still holds $60.4B in BTC with net leverage just shy of 10%. We’re fine. Let's get some fresh air. pic.twitter.com/lNxH76lDzk
— Ruben Lauwaert (@LauwaertRuben) January 29, 2026
The company has been actively expanding its Bitcoin holdings, and its financial performance is increasingly tied to the value of the cryptocurrency. Strategy’s stock pullbacks typically outpace Bitcoin’s swings, making it a sensitive indicator of investor sentiment toward both Bitcoin and the broader tech market.
Strategy’s Bitcoin Acquisitions Continue Despite Market Volatility
Despite the volatility in the crypto market, Strategy remains committed to expanding its Bitcoin holdings. Earlier this week, the company made a notable purchase of 2,932 BTC for $264 million. This latest acquisition brings the total number of Bitcoin in Strategy’s possession to 712,647 BTC.
The company continues to fund its Bitcoin purchases through its at-the-market (ATM) stock offering program, which allows it to issue additional shares to raise capital. Recently, Strategy sold 1.57 million shares of its Class A common stock for approximately $257 million.
Additionally, the company raised another $7 million by selling preferred stock. These proceeds are being used to fund the company’s Bitcoin investments, even as the price of the cryptocurrency fluctuates.
Bitcoin’s Volatility and Strategy’s Market Position
With over 712,000 BTC on its balance sheet, Strategy controls about 3.4% of Bitcoin’s total supply. However, this large stake in Bitcoin exposes the company to significant price risks. The recent sell-off in cryptocurrency markets has shown just how volatile the sector can be, and as Bitcoin prices fluctuate, so does the performance of Strategy’s stock.
Currently, Bitcoin is priced at $83,559, marking a 7% drop from its recent seven-day high of $89,639. The price drop in Bitcoin has led to broader market concerns, with major technology stocks like Microsoft and Apple also underperforming. This broader market weakness, combined with the cryptocurrency sell-off, has created a challenging environment for Strategy’s stock.
Despite the ongoing challenges in the crypto space, Strategy’s strategic focus on Bitcoin continues to shape its financial moves. While the company’s stock may face more volatility in the short term, its long-term strategy seems focused on further increasing its Bitcoin holdings, regardless of market conditions.





