TLDR
- Franklin Templeton’s XRP ETF EZRP launches on CBOE on November 18 with $1.5 trillion backing
- Canary Funds’ XRPC ETF saw $58 million in volume on its first trading day
- XRP traded around $2.23 with support near $2.10 and resistance at $2.50
- Bitwise will release its XRP ETF on November 20, following Franklin’s launch
Franklin Templeton, a global investment firm managing $1.5 trillion in assets, will launch its XRP ETF on November 18. The fund, named EZRP, will trade on the CBOE exchange and has drawn attention across crypto and traditional investment spaces.
This development follows the recent XRP ETF launch by Canary Funds, which recorded $58 million in first-day volume. Analysts are watching closely to see if Franklin’s larger network will result in higher inflows and trading volumes.
Franklin Templeton Enters XRP ETF Market
Franklin Templeton has long-standing relationships with advisers, institutional investors, and wealth management firms. These connections may help bring large volumes to the EZRP ETF even from small portfolio allocations.
According to recent updates, Franklin Templeton submitted a revised S-1 filing with simplified language, signaling its readiness for the ETF rollout. The product aims to offer investors exposure to XRP through traditional brokerage accounts without needing direct crypto access.
Compared to Canary Funds, Franklin Templeton is much larger and manages more than 1,500 times the assets. Analysts forecast the EZRP may reach $150 million to $250 million in first-day trading volume, depending on demand at market open.
Growing Interest in XRP ETFs This Week
Following Franklin Templeton’s launch, Bitwise is scheduled to release its own XRP ETF on November 20. Bitwise previously launched a successful Solana ETF and aims to attract crypto-aware investors, including family offices and hedge funds.
The back-to-back launches of XRP ETFs in one week mark a strong shift in institutional accessibility to XRP. Some analysts have described the growing ETF activity as a new phase of liquidity for the XRP market.
Meanwhile, blockchain data shows that large XRP holders have been moving tokens into cold wallets. These actions often signal long-term holding strategies and can tighten supply on exchanges, making prices more sensitive to large news events.
XRP Price Movements and Key Trading Levels
XRP is currently priced around $2.23. Market watchers are focusing on support levels at $2.10 and $1.95. Immediate resistance is seen at $2.40 and $2.50. If volume increases significantly, targets near $2.75 and $3.00 are under observation.
Canary’s ETF launch had a strong start, but volume dropped by over 50% the next day. A similar pattern is expected with EZRP unless sustained demand develops. “XRP could still decline slightly before rallying,” said EGRAG Crypto, comparing the drop to patterns seen with Bitcoin and Ethereum ETFs.
Javon Marks added that XRP often recovers even when market sentiment is low. “When the market doubted XRP last cycle, it printed a 6X move,” he noted.
Market activity is expected to spike during EZRP’s launch hours, and price volatility could follow. Experts suggest that long-term flows, not just day-one hype, will determine how XRP performs in the coming weeks.
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