TLDR
- Better Home & Finance stock jumped 46% after hedge fund manager Eric Jackson called it “the Shopify of mortgages”
- Jackson predicts BETR could become a “350-bagger” reaching $12,000 per share from its current $67 price
- Company uses AI to streamline mortgages with 900 employees versus traditional lenders needing thousands
- BETR trades at just 1x sales while competitor Figure Technologies trades at 19x despite slower growth
- Stock has gained over 700% year-to-date with Monday volume exceeding 40 million shares
Better Home & Finance exploded Monday after Eric Jackson delivered his latest stock pitch to retail investors. The EMJ Capital founder called BETR “the Shopify of mortgages” in a detailed social media analysis.
Better ( $BETR) is the Shopify of mortgages.
It’s rebuilding a $15T industry from scratch with AI.$FIGR just IPO’ed & trades at 19× 2026 sales.
BETR trades at just 1× — but is growing faster than FIGR.I believe BETR is a potential 350-bagger in 2 years.
They laugh at BETR…— Eric Jackson (@ericjackson) September 22, 2025
Shares surged 46% to close at $67.75 following Jackson’s endorsement. The stock opened with massive volume and hit an intraday high above $90 during morning trading.
Jackson gained credibility with his previous Opendoor call that generated massive returns. His BETR analysis sparked intense interest from the same retail investor base that drove the Opendoor rally.
The hedge fund manager predicts Better could deliver 350x returns within two years. He sees shares potentially reaching $12,000 from current levels around $67.
Multiple trading halts occurred throughout the session due to extreme volatility. Better’s typical daily volume runs below 100,000 shares, making Monday’s 40+ million share session extraordinary.
Jackson disclosed that EMJ Capital holds a position in Better Home & Finance. He did not reveal the size of his firm’s stake in the mortgage technology company.
AI Technology Powers Growth Engine
Better has built artificial intelligence systems called “Betsy” and “Tinman” to automate mortgage processing. These tools allow the company to operate with just 900 employees.
Traditional mortgage lenders typically require 3,000+ employees to handle similar loan volumes. Jackson highlighted this efficiency advantage as a key competitive moat.
The company’s technology can process mortgage applications faster than legacy systems. This speed gives Better an edge in capturing market share from established players.
Jackson sees licensing opportunities for Better’s AI technology. Other financial institutions could pay to use Better’s systems for their own mortgage operations.
Revenue Growth Projections
Jackson projects Better could reach $12 billion in annual revenue by 2028. He outlined three main growth drivers supporting this ambitious target.
The direct-to-consumer mortgage business forms the foundation of growth. Better’s online platform allows customers to complete applications entirely digitally.
Institutional partnerships represent the second pillar. The company can white-label its technology to serve other lenders and financial institutions.
Jackson also highlighted the massive size of the mortgage market. He noted the industry processes over $15 trillion in loans annually, providing room for disruption.
Better reported revenue of $44.14 million in its most recent quarter. The company beat earnings expectations by $0.28 per share despite posting a loss.
Wall Street Zen upgraded Better from “sell” to “hold” rating on September 13th. The upgrade came ahead of Monday’s massive rally.
Jackson compared Better’s current position to early-stage Carvana and Opendoor. He noted that investors initially dismissed those companies before they delivered massive returns.
Better closed Monday at $67.75, up from Friday’s close of $49.98. The stock has now gained more than 700% since the beginning of 2025.
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