TLDR
- Strategy now holds 607,770 BTC worth $72B, acquired at an average price of $71,756 per bitcoin.
- The firm purchased 6,220 BTC for $739.8M between July 14 and 20, 2025.
- Strategy controls 3% of all bitcoin in circulation globally.
- MSTR stock rose 1.9% in premarket trading, reaching around $430.
Michael Saylor’s Strategy has purchased 6,220 bitcoins worth $739.8 million, marking its second large BTC acquisition in July. The company now holds over 607,000 BTC. Funded through its equity offerings, this latest buy comes as Strategy’s stock (MSTR) gained nearly 2% in early Monday trading. Strategy remains the leading corporate bitcoin holder, continuing its push to expand its treasury position amid strong crypto market activity.
Strategy Adds 6,220 Bitcoin in Latest $739 Million Purchase
Michael Saylor’s firm, Strategy, disclosed that it acquired 6,220 BTC between July 14 and 20. The purchase cost $739.8 million, with each bitcoin bought at an average price of $118,940.
This marks the company’s second major bitcoin acquisition in as many weeks. Earlier in July, Strategy bought 4,225 BTC for $472.5 million. The new purchase pushed Strategy’s total holdings to 607,770 BTC, worth approximately $72 billion at current prices.
According to Strategy, the transaction was funded mainly through the sale of $736.4 million in common stock and $4 million raised via preferred stock programs. These stock sales are part of its at-the-market (ATM) equity strategy that has helped fund past bitcoin purchases.
📈 #Strategy (MicroStrategy) just bought another 6,220 #Bitcoin at an average entry of $118,940/BTC, totaling ~$739.8 MILLION! Michael Saylor is truly buying at every price! ❤️ Their total entry for over 600K BTC (~$43B) is now around $71,800. pic.twitter.com/AlOj6sd98E
— Crypto Rose Channel (@rosycutee2) July 21, 2025
Saylor hinted at the transaction on July 20 through a post on social media featuring Strategy’s BTC portfolio tracker, along with the phrase, “Stay Humble. Stack Sats.”
Holdings Now Represent 3% of Total Bitcoin Supply
With 607,770 BTC, Strategy now holds around 3% of all bitcoin in circulation. The company has spent $43.61 billion acquiring its BTC reserves, at an average price of $71,756 per coin.
This gives the firm an unrealized profit of nearly $28.5 billion. Bitcoin was trading above $118,000 at the time of the disclosure. The year-to-date return on its BTC holdings is approximately 20.8%.
This steady buying activity has put Strategy ahead of other corporate holders. MARA Holdings, which ranks second, holds about 50,000 BTC. The gap between Strategy and other firms continues to grow.
Strategy has also entered the top 10 U.S. corporate treasuries by asset size, now ranking ninth. It is positioned ahead of companies like NVIDIA in total treasury value.
Market Capitalization Rises as MSTR Stock Recovers
Strategy’s stock (MSTR) rose by 1.9% in premarket trading after the announcement. It closed the previous week at $423 and opened the week near $430.
This recent stock increase follows a broader recovery in the cryptocurrency market. Over the past month, MSTR has gained more than 21.5%, lifting the company’s market capitalization to $118 billion.
The company’s approach has drawn attention from major institutional investors. Vanguard now owns 8% of Strategy’s shares, signaling growing interest in bitcoin-exposed equities.
The firm’s inclusion in the Nasdaq 100 index in December 2024 also helped bring regulated capital into the bitcoin ecosystem. Many funds that cannot directly buy bitcoin use Strategy as a proxy.
Saylor has repeatedly stated that bitcoin is the company’s primary reserve asset. He continues to support regular accumulation regardless of market prices, which he refers to as the “Stack Sats” model.
Institutional Demand for Bitcoin Rises
Strategy’s latest bitcoin purchase occurred as broader institutional interest in crypto assets continues to rise. Over just five days in July, 21 firms added more than $800 million worth of bitcoin to their holdings.
Saylor’s firm remains at the forefront of this movement. With the BTC market surpassing a $4 trillion total capitalization, Strategy’s leadership position is becoming more important to investors seeking exposure.
The company has authorized multi-billion-dollar issuance programs, including a $21 billion authorization each for MSTR and STRK shares. These allow the firm to raise funds consistently to support its bitcoin buying plans.
Looking ahead, Strategy aims to surpass the $89 billion reserves of General Motors in the next few months. Saylor says the firm will keep acquiring bitcoin aggressively.
With BTC prices hovering near $118,000 and bitcoin dominance softening slightly, Strategy’s accumulation strategy continues to attract attention from both the crypto industry and traditional finance.
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