TLDR
Metaplanet bought 797 BTC for $93.6M at $117,451 per coin, raising total to 16,352 BTC.
Metaplanet aims to grow BTC reserves to 210,000 BTC by 2027.
Bitcoin hit $121,209 with $60B daily volume and $86.1B open interest.
Spot Bitcoin ETFs saw $2.7B in inflows last week amid price surge.
Metaplanet has expanded its Bitcoin reserves once again. The Tokyo-based investment firm purchased an additional 797 BTC, bringing its total holdings to 16,352 BTC. The company made the announcement as Bitcoin reached a new all-time high of $121,209.
The new acquisition was made for approximately $93.6 million, at an average price of $117,451 per BTC. The firm’s total Bitcoin assets are now worth around $1.64 billion, according to the latest data.
Ongoing Bitcoin Accumulation Strategy
Metaplanet’s latest purchase is part of its continued strategy to grow its Bitcoin holdings. Over the past week, the company acquired a total of 3,002 BTC. Over the last month, the company added 7,464 BTC, reflecting a strong commitment to its Bitcoin-focused model.
CEO Simon Gerovich commented on X, “Another week, another tranche,” referring to the firm’s recent acquisitions. The average cost for the firm’s total Bitcoin investment now stands at $100,191 per coin.
The firm has pivoted from a hotel management business to a Bitcoin treasury operation. This shift began in 2024 and continues to define the company’s growth direction. Its Bitcoin reserves now place it as the fifth-largest public company in terms of BTC holdings.
Market Reaction and Company Performance
As of early trading hours on Monday, Metaplanet’s stock rose by 1% to 1,580 yen (around $10.70). However, market analysts say the stock is still trading below its potential value. Benchmark analysts expect a 50% upside, setting a target of over 2,400 yen per share.
The company reported strong financial growth in its latest quarterly results. Revenue for Q2 reached 1.1 billion yen (approximately $7.6 million), marking a 42.4% increase year-over-year. The rise is attributed mainly to the growing value of its Bitcoin holdings.
Metaplanet has acquired 797 BTC for ~$93.6 million at ~$117,451 per bitcoin and has achieved BTC Yield of 435.9% YTD 2025. As of 7/14/2025, we hold 16,352 $BTC acquired for ~$1.64 billion at ~$100,191 per bitcoin. $MTPLF pic.twitter.com/zFSH0WIima
— Simon Gerovich (@gerovich) July 14, 2025
Despite limited short-term movement in its share price, the firm’s net asset value per share has improved. With a current mNAV ratio of 3.78, some investors see Metaplanet stock as undervalued given its Bitcoin assets.
BTC Price Surge and Institutional Movement
Bitcoin reached a new record price of $121,209 on Monday. The cryptocurrency is now trading at $120,754, reflecting over 10.5% gains in the past week. It has surpassed the market capitalizations of major tech companies like Amazon and Alphabet.
Daily trading volume for Bitcoin has also increased by 33%, now at over $60 billion. Futures open interest rose to $86.1 billion. Coinglass data reports $290 million in 24-hour liquidations, with $281 million coming from short positions.
The rise in Bitcoin price comes amid strong institutional interest. Spot Bitcoin ETFs saw $2.7 billion in inflows last week. MicroStrategy’s Michael Saylor also signaled continued BTC purchases after a brief pause.
Future Outlook and Corporate Strategy
Metaplanet aims to grow its Bitcoin holdings to over 210,000 BTC by the end of 2027. The company also plans to borrow against its BTC to fund acquisitions of cash-generating businesses. In a recent Financial Times interview, Gerovich said they are exploring digital financial services as part of their future plans.
Although these plans are in the early stages, the firm sees Bitcoin as a long-term asset. It plans to use BTC-backed financing to support its business expansion strategy while continuing to build its treasury.
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