TLDR
Strategy is just 2,675 BTC away from holding 600,000 BTC, worth ~$290M at current prices.
Last week, Strategy bought 4,980 BTC for $531M, tying its record purchase.
Strategy’s Bitcoin stash is worth $64.57B, with $14B in unrealized gains.
Bitcoin is trading at $108,675, only 3% below its all-time high of $111,970.
Michael Saylor has posted a key signal that often precedes a Bitcoin acquisition by Strategy, formerly MicroStrategy. The move has led to speculation about a possible purchase that would push Strategy’s holdings past the 600,000 BTC milestone.
The company currently holds 597,325 BTC, according to the latest data from its portfolio tracker. This places it just 2,675 BTC away from the 600,000 mark. At current prices, this translates to approximately $290 million worth of Bitcoin needed to reach the threshold.
New Signal Points to Potential Bitcoin Acquisition
Michael Saylor recently posted the company’s Bitcoin portfolio tracker on social platform X, an action that has historically preceded an official purchase announcement. His post was captioned, “Some weeks you just need to HODL,” which has left analysts divided on whether a new purchase is certain.
Some weeks you just need to HODL. pic.twitter.com/rVcFQkFoG0
— Michael Saylor (@saylor) July 6, 2025
Despite the caption’s cautious tone, the post has renewed expectations of continued accumulation. If Strategy proceeds with a new acquisition in the coming week, it would mark a 13th consecutive weekly purchase, setting a new company record.
In the previous week, the firm purchased 4,980 BTC for $531 million, matching its earlier record set between late 2024 and early 2025. Strategy’s Bitcoin now holds a market value of $64.57 billion.
Corporate Bitcoin Holdings Continue to Grow
Bitcoin treasury companies added a total of 8,400 BTC to their balance sheets last week. Strategy and Figma led the surge. This wave of accumulation suggests continued corporate interest in Bitcoin as a long-term reserve asset.
More firms are also announcing plans to pivot toward Bitcoin adoption. These developments have created expectations for upward price movement in the crypto market. As of July 6, Bitcoin was trading at $108,675, which is about 3% below its all-time high of $111,970.
Companies often follow Strategy’s lead when it comes to large-scale Bitcoin acquisitions. As a result, even the possibility of a new purchase can influence market sentiment.
Bitcoin Performance Since Strategy’s Entry
Since Michael Saylor began accumulating Bitcoin in mid-2020, both Strategy’s stock and the asset have experienced major price increases. Bitcoin has increased by around 1,000%, while Strategy’s shares have surged over 3,300%.
The company has acquired its 597,325 BTC at an average cost of about $70,982 per coin. This brings the total acquisition cost to approximately $42.40 billion. Based on current prices, Strategy is sitting on an unrealized gain of more than $14 billion.
According to Bloomberg, the company ranked alongside major corporations such as Amazon and JPMorgan Chase due to its recent quarterly gains. This comes despite facing legal challenges related to accounting practices for unrealized Bitcoin losses.
Saylor Reaffirms Bitcoin Stance
Saylor has continued to defend the company’s Bitcoin strategy. In a recent post, he wrote, “Own Bitcoin or serve the Silicon Overlord,” reinforcing his view that Bitcoin represents financial independence.
This messaging remains consistent with his broader position that Bitcoin is a better form of money. Over the past five years, Saylor has transformed Strategy from a business software company into the leading corporate holder of Bitcoin.
Despite ongoing litigation and speculation, Strategy’s approach to digital assets remains under close watch. A new purchase would not only push its holdings past 600,000 BTC but could also set off a new wave of institutional buying in the market.
Stay Ahead of the Market with Benzinga Pro!
Want to trade like a pro? Benzinga Pro gives you the edge you need in today's fast-paced markets. Get real-time news, exclusive insights, and powerful tools trusted by professional traders:
- Breaking market-moving stories before they hit mainstream media
- Live audio squawk for hands-free market updates
- Advanced stock scanner to spot promising trades
- Expert trade ideas and on-demand support
