TLDR
Ownership Reduction Marks Change in Strategy
DT Marks DEFI LLC, a firm connected to Donald Trump and his sons, had previously owned 60% of WLF Holdco LLC, the holding entity behind World Liberty Financial. At the end of 2024, the firm held 75% of the company, which means the new reduction represents a notable shift in ownership.
The exact timing of the most recent reduction in stake remains unclear, but changes were visible on the World Liberty Financial website.
According to recent disclosures, the Trump family now controls around 40% of the company. The change in ownership took place after a significant uptick in the sale of World Liberty Financial tokens earlier this year. World Liberty Financial had announced sales of over $550 million worth of WLFI tokens by March 2025, a significant milestone in the company’s growth.
Financial Gains and Investment Strategy
Despite reducing their stake, the Trump family continues to benefit financially from the venture. According to reports, Donald Trump made approximately $57 million in 2024 from the token sales.
This revenue underscores the potential profitability of the project. The family’s remaining shares in the company also position them to benefit further as the DeFi project expands.
DT Marks DEFI LLC, which manages the Trump family’s investment in the project, has not specified who purchased the shares sold during this reduction. The firm’s connection to the cryptocurrency venture, however, continues to attract attention due to the Trump family’s substantial role in the project. The sale of WLFI tokens has proven successful, with notable gains in revenue since its launch.
The Rise of World Liberty Financial in DeFi
World Liberty Financial has emerged as a key player in the DeFi sector, with its own digital tokens playing a significant role in the broader cryptocurrency market. The company’s focus on decentralized finance aims to challenge traditional financial institutions.
As part of its efforts to increase adoption, World Liberty Financial launched a stablecoin, USD1, which is pegged to the U.S. dollar.
This new token has gained attention, particularly after an investment from the Abu Dhabi government, which injected $2 billion into the project. The backing from a sovereign wealth fund indicates the growing interest in the stability and potential of World Liberty’s products. As the project continues to develop, the Trump family’s involvement is expected to remain a point of interest in the DeFi space.
Uncertainty Surrounding Future Stakeholder Changes
While there has been no official announcement regarding future changes in the Trump family’s holdings, recent movements suggest a continued reduction of ownership. The exact reasons behind these changes are not clear, and the Trump family has not disclosed the reasons for the sale of the stake. Some analysts speculate that the family may be seeking to diversify their investments, while others suggest that the changes are part of a broader shift in focus within the cryptocurrency industry.
The Trump family’s role in World Liberty Financial, while still significant, has seen a decline in terms of control. With the reduction of their stake to 40%, the Trump-affiliated company has less influence over the DeFi project’s direction. However, the family’s remaining stake in the company ensures their continued involvement in the cryptocurrency venture, which continues to grow despite the shifting ownership structure.
The full extent of how these changes will affect the future of World Liberty Financial remains to be seen. For now, the company continues to focus on expanding its presence in the DeFi space while maintaining strong financial backing and significant investor interest.
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