Key Takeaways
- Shares of Costco tumbled 4.23% following the release of June sales metrics that showed deceleration compared to May’s performance
- The warehouse club reported $29.24 billion in net sales for the five-week period ending July 5, marking a 10.6% year-over-year increase
- Comparable store sales advanced 8.8% versus the prior year, representing a significant slowdown from May’s 12.5% growth rate
- Evercore ISI’s Greg Melich warned of an intensifying grocery price competition with Walmart and Kroger becoming more aggressive
- Despite the pullback, Melich maintained his Buy recommendation with a $1,100 target, suggesting potential upside exceeding 20%
Shares of Costco (COST) retreated 4.23% during Thursday’s trading session, finishing at $912.80, following the warehouse retailer’s disclosure of June sales metrics that revealed momentum had cooled from the previous month.
Costco Wholesale Corporation, COST
During the five-week period that concluded on July 5, the membership-based retailer delivered net sales totaling $29.24 billion — representing a 10.6% climb from the same period last year. Comparable store sales increased 8.8%. While these figures demonstrate healthy growth in absolute terms, they failed to satisfy investors accustomed to the company’s premium valuation.
The disappointment stemmed from the sequential comparison. May’s results showed net sales and comparable sales surging 14.5% and 12.5% respectively. When growth rates decelerate, particularly for high-multiple stocks, Wall Street tends to react negatively — Thursday’s price action exemplified this dynamic.
When adjusted to exclude the volatility of gasoline prices and foreign exchange fluctuations, the slowdown appears less pronounced. Normalized same-store sales registered 7% growth in June compared to 8% in May — a more gradual deceleration.
The warehouse operator has enjoyed tailwinds this year from elevated petroleum prices, which attracted more members to its fuel stations and subsequently into its stores. That beneficial factor appears to be diminishing.
Intensifying Competition in Grocery Sector
Greg Melich, analyst at Evercore ISI, highlighted another emerging challenge: escalating price competition from Walmart and Kroger. He characterized the developing scenario as a potentially “messy food fight” for grocery market share throughout the summer months.
Walmart announced this week its intention to reduce prices across multiple categories including food items, appliances, outdoor equipment, toys, and apparel throughout the majority of its domestic store base. Kroger has similarly embraced aggressive pricing strategies to protect its market position, an approach that contributed to modest same-store sales expansion during its first quarter.
Costco isn’t standing idle in this environment. Bernstein’s Zhihan Ma noted in April that Costco “remains the most price competitive” among major retailers when benchmarked against Walmart and Amazon. This competitive positioning proves valuable as consumers become increasingly price-conscious.
Melich emphasized that Costco must sustain its sales momentum to support its current market valuation, especially as beneficial factors like elevated gas prices and tax refund-driven spending begin to fade.
Wall Street’s Current Perspective
Despite Thursday’s selloff, Wall Street analysts haven’t abandoned their positive stance on COST.
Melich reiterated his Buy recommendation while maintaining his $1,100 price objective — indicating potential appreciation exceeding 20% from Thursday’s closing level.
The aggregate analyst sentiment stands at Moderate Buy, derived from ratings published within the most recent three-month window. The breakdown includes 14 Buy ratings, 7 Hold ratings, and 1 Sell rating. The consensus price target across Wall Street stands at $1,100.62, likewise suggesting approximately 21% upside potential.
Geographically, U.S. same-store sales delivered the most robust performance in June, climbing 10.6% — outpacing all other markets where Costco operates. On a global basis, comparable sales adjusted for currency effects and gasoline came in at 7%.
The company’s membership-driven business model and value proposition continue resonating with consumers navigating an uncertain economic landscape. While June’s 8.8% comparable sales growth represented a deceleration from May, it still demonstrates substantial underlying demand.
The Street’s consensus price target of $1,100.62 implies approximately 21% appreciation potential from Thursday’s $912.80 closing price.





