Robinhood Gives Away $1.5M In Bitcoin After XRP ETH And SOL Holiday Rewards

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Robinhood distributed $1.5M in Bitcoin as the final reward of its HOOD Holidays campaign.
The holiday giveaway also included XRP, Ethereum, Solana, Dogecoin and luxury items.
HOOD Holidays launched on December 26 and awarded $7M in total prizes to Gold members.
The Bitcoin giveaway marked Robinhood’s New Year celebration for eligible users.

The move followed earlier rewards in XRP, Ethereum, and Solana during the platform’s HOOD Holidays campaign. The event combined digital assets with luxury prizes and marked the final phase of a multi-day promotion. Robinhood said the initiative was aimed at rewarding eligible users before the start of 2026.

Bitcoin Distribution Marks Final HOOD Holidays Giveaway

Robinhood rolled out the Bitcoin giveaway on Wednesday as the last major reward of its HOOD Holidays event. The company distributed $1.5 million worth of Bitcoin to participating users. This came after earlier crypto rewards that included XRP, Ethereum, Solana, and Dogecoin.

The New Year giveaway followed several daily prize drops that began on December 26. Each drop offered users a chance to receive either digital assets or physical items. Bitcoin stood out as the final crypto reward, closing the campaign on a high-value note.

JUST IN: Robinhood gives away $1,500,000 worth of Bitcoin for the New Year. pic.twitter.com/5o2v09Z372
— Watcher.Guru (@WatcherGuru) January 1, 2026

Robinhood did not disclose how many users received Bitcoin or the size of individual allocations. The company also did not release details on the selection process for crypto recipients. The distribution was limited to eligible users participating during the campaign period.

HOOD Holidays Combined Crypto and Luxury Prizes

The HOOD Holidays campaign mixed cryptocurrency rewards with high-end consumer goods. Among the non-crypto prizes were a Porsche 911, a Rolex Daytona, and a Hermès Birkin bag. These items were offered during different stages of the event.

The campaign was structured around limited-time drops across multiple days. Users had to check the app regularly to see which rewards were available. Each drop featured different prizes, which helped maintain steady engagement.

Crypto assets were a core part of the promotion. Robinhood included Dogecoin, Ethereum, Solana, XRP, and Bitcoin in the lineup. This approach placed digital assets alongside traditional luxury incentives.

$7 Million Awarded to Gold Members

Robinhood CEO Vlad Tenev confirmed that the company distributed $7 million in total prizes.
The rewards were issued to Robinhood Gold members during the HOOD Holidays campaign.
Gold is the platform’s paid subscription tier.

Tenev announced the total figure as the campaign came to an end. He also linked the conclusion of HOOD Holidays with future platform plans. No specific product details were shared at this stage.

“Keep an eye out for the amazing products that we’ve been cooking and will be launching in the coming months,” Tenev said. He added that users would see several releases in the near future.
The statement did not reference timelines or feature sets.

Crypto Promotions Remain Central to User Engagement

Robinhood has continued to use crypto-based promotions to engage users. The HOOD Holidays campaign followed a pattern of themed reward events. These events often coincide with market activity or calendar milestones.

The New Year Bitcoin giveaway reinforced that strategy. It came after earlier rewards in XRP, Ethereum, and Solana during the same campaign. Each crypto drop was spaced across different days.

By ending HOOD Holidays with Bitcoin, Robinhood emphasized its focus on major digital assets. The company did not indicate whether similar campaigns are planned for 2026. However, the use of crypto rewards remains a recurring feature of its platform.