eCommerce WordPress

Best WooCommerce Email Customizer Plugins: Complete Guide

Are you looking for a WooCommerce email customizer plugin? Read on as we review all the top WordPress plugins for the job with Pros & Cons.
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As a consumer, you will naturally expect a store to send you regular promotional emails. All the same, for the most part, you are likely to simply leave them unread, or mark them as read to keep your inbox clean.

But occasionally, you might come across an email subject line that instantly catches your attention. You open it, check out the deal and might even end up buying something.

Now, where did the other emails go wrong? They were all too common, lacking the unique appeal to convince you to open, read it and visit the respective store.

Over the past few years, email marketing has evolved to become one of the most unavoidable digital marketing strategies for online businesses. While WooCommerce has got plenty of things right, its in-built email templates are nothing but ordinary.

If you want to entice your customers to click on your promotions, you need to bring in a WooCommerce email customizer plugin onboard. These plugins will help you maintain a consistent brand voice, and help you create emails that your customers look forward to.

If you are looking for some help in this department, here are some of the best email customizer plugins for WooCommerce that are currently dominating the market.


Metorik is much more than an email customizer plugin. In fact, it brings on board a lot of reporting and analytical tools that will help you take your WooCommerce store to the next level. Among several other features, its email marketing functionality is particularly popular with website owners.

The biggest takeaway here is that Metorik allows for superior segmentation of your customers. This means that you can send targeted emails to a specific group of customers, offering them exclusive packages tailored to their needs.

Metorik Review
Metorik Review: Advanced Reporting & Automation for eCommerce Stores

For instance, let’s say you have a customer that has been browsing a product listed on your store – but is yet to proceed to payment. You can send a customized email offering discount codes, giving them the final push for them to click on that all-important checkout button.

As Metorik also offers ways to create your own coupon codes and discounts, sharing them through an email is a breeze.

Using its powerful segmenting system, you can create a highly-targeted email automation system. You can configure precisely when an email should be sent with access to information like customer purchase history, order dates, promotions used, UTM parameters, and other custom meta fields.

Metorik will also ensure that emails are designed to be responsive to devices. So no matter where your customer opens them, the email templates will adapt to their respective screen.

Apart from targeted emails, you can also send regular WooCommerce subscription emails to engage with customers. These emails range from welcome messages to reminders about renewals and expiry dates. To compose these messages, you can use one of the many Metorik templates or customize it to match your brand’s tone.

Send automated emails and coupon codes
Send automated emails and
coupon codes

Most importantly, Metorik also allows you to track these emails and analyze their performance afterwards. With the automation funnel view, you can view critical stats for your store such as the number of emails sent, what percentage of emails were opened, and how many of them actually converted into sales.

Overall, when combined with its other features – such as segmentation and reporting, Metorik is a superior tool for WooCommerce.


Metorik has a pricing plan that varies depending on the number of orders you have on WooCommerce. Its packages range from $20 to $500. However, the email customizer is offered as an add-on called Metorik Engage, and you will have to buy it separately.

Why Choose Metorik?

Metorik is ideal for those who need their plugins to address more than one of their business requirements. Email marketing is undoubtedly one of its plus-points; however, you also get access to a powerful analytical tool that can provide unparalleled insight into your store’s performance.

Visit Metorik

Email Customizer for WooCommerce

This plugin, developed by Themehigh, is one of the easy-to-build email tools available for WooCommerce. This customizer comes with a template builder that essentially serves as an empty canvas for you to compose your emails.

You can decide how many lines, columns and elements you need to be on this template. These can be further edited, rearranged and removed as you need. The email customizer allows you to add essential elements such as text, image, gifs, and dividers into your message body.

Email Customizer for WooCommerce
Email Customizer for WooCommerce

You can also include WooCommerce elements such as your customers’ billing and shipping details. You can also go the extra mile and embed icons of your social media into the email, too.

This will be shown as buttons that can redirect your customers to your respective social networks. Other than social media, these buttons can also embed URLs, and display other content. The mail builder is extremely user-friendly for you to get creative and play around to arrive at the exact email model you want.

As you are working through your design, you can also utilize the live preview feature. This allows you to view any changes you are making and how it will look once published.

Last but not the least, you can also test how well your emails are working by sending test emails to verify their appearance and functionality.


Email Customizer for WooCommerce is available to download for free from WordPress’s plugin directory and there is also a pro version available.

Why Choose Email Customizer for WooCommerce?

This is the ultimate budget-friendly email customizer tool for WooCommerce. The plugin is loaded with handy features that can instantly boost your email designs, all at zero cost.


WooCommerce Email Customizer with Drag and Drop Email Builder

Yes, this particular product does sound very similar to the previously discussed email customizer by Themehigh – but do bear with us.

Unlike the previous email customizer – and as the name suggests, this one is a drag-and-drop builder that works with WooCommerce. The plugin comes with over 15 different elements with which you can compose your brand’s email template.

You can design them with texts, buttons, images, paragraphs, tables, and more. Like Metorik, the developer has since added a functionality that allows you to deliver coupon codes through the email customizer.

Email Customizer for WooCommerce with Drag and Drop Email Builder
Email Customizer for WooCommerce with Drag and Drop Email Builder

These emails can also be designed with dynamic data such as customer information, order details, and summary. Such data is placed in the email using shortcodes, and they will be dynamically filled in with the corresponding WooCommerce data before the email is sent.

Much like the other plugins we have discussed thus far, you will also be able to check out any changes you are making in live previews. Sending a test email is also possible to ensure that everything works as you expect.

As a finishing touch, the plugin also allows you to import or export template designs across more than one site.


This WooCommerce Email Customizer is available for download from Envato Elements for $49.

Why Choose the Drag and Drop Email Builder?

If you are seeking more flexibility with your email designs, then this plugin might be your best choice. It is user-friendly, and easy to manage and set up. Plus, the option to include coupon codes is definitely a bonus.



MailPoet is a dedicated email marketing solution that blends in seamlessly with the WordPress interface. The plugin comes with WooCommerce integration that lets you offer a better customer experience.

By extracting the relevant details of your customers and their shopping habits from WooCommerce, MailPoet enables you to deliver personalized emails to your buyers.

To start with, you can encourage your customers to sign up for your newsletter while they checkout. MailPoet has the necessary tools to let you create a sign-up form and display it in your WooCommerce checkout page. This will help you generate leads and reach out to customers. Those who sign up will be automatically added to your WooCommerce customer list.

Email Plugin for WordPress
Email Plugin for WordPress

From there, you can automate emails such as welcome emails, send purchase data, and other tailored email marketing messages. One of the most useful features is that you can track abandoned shopping carts, and encourage your customers to make the purchase.

On MailPoet, you can set up abandoned cart emails from its pre-loaded templates, and schedule delivery for different time periods. Even if the potential customer is not logged into your store, if they are a subscriber, MailPoet will send them the abandoned cart email.

Though the plugin comes with a set of templates that applies to all situations, you also have the power to customize it according to your brand. You can include WooCommerce tones along with your logo, style and other content with this plugin.


MailPoet has developed a Sending Service that can send bulk emails on your behalf. This comes with a highly flexible plan based on the number of subscribers you have. The price ranges from 13 euros per month for up to 1,250 subscribers. If you have a subscriber growth over 70,000 subscribers, MailPoet can craft an exclusive plan for you.

If you do not want to access the MailPoet Sending Service, then the plans are available at:

  • 149 euros for 1 website,
  • 249 euros for 4 websites and
  • 499 euros for unlimited websites

Why Choose MailPoet?

MailPoet has already established itself as one of the top email marketing tools in the industry. For all its top-notch functionalities, pricing is also highly flexible. Crucially, you only have to pay for your precise needs.

Moreover, you can certainly benefit from giving your customers the nudge to recover their abandoned shopping carts.



Metrilo is a robust plugin dedicated to giving you product branding tools to help promote your website. It offers you the power of customer management, analytics, and email marketing features, all rolled into one ultimate plugin.

Metrilo can be integrated perfectly with not only WooCommerce but also Shopify and Magento. The plugin’s email marketing features excels when combined with its segmentation tools.

With over 30 filters to sort out your customer groups, Metrilo lets you group and target customers based on their behaviour patterns and characteristics. These filters come in-built, so you don’t have to waste time creating them.  Instead, you only need to select the ones you need.

Ecommerce Analytics, CRM & Email
Ecommerce Analytics, CRM & Email

There are both action-based and customer-based filters. You can segment customers based on product interactions, browser categories, your revenue per customer, and more. With different customer segments, you can tailor email campaigns to your subscribers right from the Metrilo dashboard.

Apart from targeting, there are also standard emails you would expect from an email customizer. This is active 24/7 – so that you can send automated emails to your visitors around the clock.

This autopilot mode works for tracking, too. You can analyze both qualitative and quantitative feedback using Metrilo. You can see how your customers are interacting with your emails, and see whether they have opened it, clicked on links, converted or unsubscribed from your list.


Metrilo has three different packages. However, the email marketing option is included only in the premium version of the plugin. At $299 per month, you will get access to eCommerce analytics, CRM, retention analysis and email marketing.

Why Choose Metrilo?

While Metrilo is a well-rounded plugin with a lot to offer, it might be on the expensive for many. The email customizer can bring you more leads, and help you convert them to sale.

Nevertheless, you will need to go for the premium package to get access to it. So if you do not have an analytics tool already, then Metrilo might be what you are looking for.


YITH WooCommerce Email Templates

Compared to the other plugins on this list, YITH’s tool might fall short in features. However, if it is only an email customizer you are looking for, then this is a well-focused plugin that provides you with what you require.

This WooCommerce email plugin is efficient and straightforward and will help you manage and customize your email templates with ease. You can stamp every email that goes out with your logo, footers, custom links and social media networks.

YITH WooCommerce Email Templates
YITH WooCommerce Email Templates

YITH comes pre-loaded with four different email layouts that are flexible to suit your business needs. You can go for an elegant, professional look, or an informal, casual look. There are also options for advanced settling by changing the colours and the typography of your emails.

Though YITH might not boast the segmentation and tailored features of email customization, it is well worth considering if you only want to add some glitter into the visual design of your emails.


YITH is available in three different pricing plans

  • Single site at 59.99 euros
  • 6 sites at 149.99 euros
  • 30 sites at 249.99 euros

Why Choose YITH?

YITH brings relatively fewer tools to the table. That said, what it does, it does good with efficiency and fineness. YITH’s email customizer is best for those who are merely seeking to mix up the look of your emails and not willing to pay a high price for that purpose.



WooMail helps you interact with your customers and encourage them to convert their interest in your products into sales. The tool – designed explicitly for WooCommerce customer targeting, is all about helping you create refreshing emails to include in your marketing campaign.

The plugin comes with over 11 professionally designed templates to get you started. There are also 5 predesign message blocks. However, you have full control over each block to edit and personalize things according to your brand.

You can create your own templates using the in-built models as a base, and copy them for future references. While making changes, you will also be able to preview them at a moment’s notice.

WooMail - WooCommerce Email Customizer
WooMail – WooCommerce Email Customizer

Apart from the usual transactional emails from WooCommerce, WooMail has included a unique feature that can further drum up business for your store. Using the tool, you can send your customers product recommendations based on their purchasing and browsing habits.

They do not even have to revisit your store to see what else might be more appealing to them, which is great. You can also import and export these emails, and include dynamic content related to your customers in within their content.

What the plugin is currently missing is integrated tracking features. Given that there are means to recommend products, it would be insightful to know whether your efforts are actually converting to sales.


The regular license for WooMail is available at $39 via Envato Elements.

Why Choose WooMail?

The strongpoint of WooMail is undoubtedly in its design options. But with the latest update of product recommendations, it is beginning to expand into a more rounded version of email plugins for WooCommerce. Considering the highly affordable price, this plugin is worth considering.


Kadence WooCommerce Email Designer

Kadence can make the typical WooCommerce transactional email template into a much more exciting and visualizing copy. All the work is done right from the WordPress editor, where you can customize all parts of your emails. You can easily change the background design, border colours, fonts, and so much more with Kadence.

Kadence WooCommerce Email Designer
Kadence WooCommerce Email Designer

Its pre-built templates are simple, yet professional and can be tailored to your brand’s voice. With the live preview and test send feature, you can see how your emails will look in your customers’ inboxes. These emails are also responsive to different device configurations.

The main benefit here is that it adds to the WooCommerce template quickly and you do not need to put in a lot of effort to achieve the desired changes. There is also the option to import and export your email designs so that you can use the same format across multiple sites.


Kadence is an open-source plugin free to download and install.

Why Choose Kadence?

If you are a beginner in the WooCommece arena, Kadence can help you bring more attention to your emails without having to spend any money. Its designs and customization options are decent, and if you do not want any tracking or segmentation features, there is no reason why this plugin won’t suffice.


Visual Email Designer for WooCommerce

This plugin is pretty straightforward in what it does. As the name suggests, the Visual Email Designer can help you retune WooCommerce emails with a whole new look for your brand. The plugin is relatively new in the market but seems to have gained some attention for its simplicity.

Using the Visual Email Designer, you can create three separate layouts of email templates. The order-based templates can cover targeting instances related to login, account settings and order types.

Visual Email Designer for WooCommerce
Visual Email Designer for WooCommerce

The product-based and category-based templates allow you to send different emails for each product or category. This is particularly useful if you have too many products or categories to create individual emails for.

There is also an additional email template that notifies them of product delivery. You can apply customizations with drag-and-drop action and embed your digital signatures into each email body.


Visual Email Designer is available as a freemium plugin. The free version is quite limited with basic design templates. If you need to send categorized emails, you will need the premium version available at $99. This gives you lifetime access.

Why Choose Visual Email Designer?

At $100 for unlimited domains, this plugin is certainly affordable for a lot of users. While there are other plugins on this list that can give you access to better customization for free – when it comes to segmentation, this option might be the better way to go.

However, the problem is that the segmentation tool is fairly broad, and there are very few ways to personalize emails.


Choosing the Right WooCommerce Plugin

The default transaction email designs of WooCommerce are nothing short of mundane If you want your customers not to dismiss your emails and newsletters, you should be willing to offer more, right from the subject line.

These email customizers range from allowing you to merely change the look of your emails, to sending highly specific tailored emails to your customers.  Regardless of the current stage of your business, you can find a plugin that is best suited for your marketing needs.

As your store expands, you might want to look at fully functional solutions such as Metorik.  One thing we can vouch by is that email marketing is a strategy that you will not regret investing in.

As such, we strongly suggest that you choose a plugin that can make your emails look more polished and professional!

Kane Pepi

Kane holds a Bachelor's Degree in Accounting and Finance, a Master's Degree in Financial Investigation and he is currently engaged in a Doctorate - researching financial crime in the virtual economy. With a keen passion for research, he currently writes for a variety of publications within the Financial and Cryptocurrency industries.