Comparisons eCommerce

Magento vs Shopify: Which is The Best Option for eCommerce?

This is our ultimate comparison of Magento vs Shopify for eCommerce Stores, Over 6000 Words & Hours of Research & Testing - All the Pros & Cons
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The chances are you know a few people or have heard about others that make money working online. Doesn’t working from home sound great? You have no boss looking over your shoulder, and no manager telling you what to do in the workplace.

That sounds good, but how do you work online exactly? The good news is that there are hundreds of ways you can earn cash working on the internet. From taking surveys, or bidding on freelance work, there are numerous strategies to help you earn online.

In this article, we’re going to look at e-commerce. What is e-commerce? Essentially, it’s an online selling model with multiple sub-strategies within the overall concept.

You could be a business owner looking to build a website for your existing brick-and-mortar business. Or maybe you want to sell the hand-whittled coffee table ornaments you make in your spare time. There’s an e-commerce model to suit any product.

Visit Shopify  Visit Magento

How Do You Sell Online with Magento or Shopify?


Shopify and Magento are two examples of e-commerce platforms. Deciding on the right platform for your business depends on your needs. Both platforms are very different in terms of functionality and user experience (UX). However, they both fulfill the same purpose of allowing you to sell online.

With Shopify, you get a “business-in-a-box” solution that helps you start an e-commerce store from scratch. When you sign up to one of Shopify’s 4-plans, you get packages tailored to your needs. You can use Shopify to build an e-commerce website from scratch, without the need to understand any code.

Shopify Homepage

It’s possible to build and launch your Shopify store in one day if you understand the basics of working with apps and software programs. With Shopify, you get a complete e-commerce solution that you can use to sell almost any product online and make money.

Magento is a different type of platform that suits another type of e-commerce model. This open-source platform is free to use, like WordPress. As with WordPress, the basic framework of the platform is free, but you pay for the plug-ins when upgrading and customizing your site.

The average Joe trying to work with Magento will find the platform confusing. You need to understand some basic code to access all the features with the program, which newbies to e-commerce might find somewhat intimidating.

However, Magento offers a powerful e-commerce platform suitable for optimization and fast-loading times.

Comparing Magento Vs. Shopify – What’s the Difference?

If You’re transitioning an existing brick-and-mortar business to a digital platform, the Magento is your best option. Magento has plenty of powerful features to launch your site, and maintenance is not as challenging as you think.

However, it’s a platform that does require some specialized design and coding knowledge. Therefore, you’re most likely going to need some assistance with the build. Hiring developers and designers will add to your startup costs. If you experience breaks in your site, then you might also have to pay for the maintenance and upgrades necessary to keep your website functional.

Magento Homepage
Magento Homepage

Overall, Magento is an excellent and reliable e-commerce platform. Still, you need to have a team managing it to ensure you get the best results from your internet marketing efforts.

Shopify is a user-friendly, dedicated e-commerce platform specifically built for the industry. Shopify isn’t the right solution for a website platform if you’re trying to build an authority site. However, if you want to sell products online, with a simple user setup, then Shopify is an excellent choice.

There’s no coding needed in Shopify, and you can run everything from the backend in your account dashboard. It’s a user-friendly option for people that are out of work and want to try selling online to earn some extra cash during the COVID-19 lockdown.

How Do I Choose Between Starting with Magento or Shopify?

When selecting the right platform, you must evaluate your needs for an e-commerce platform.

  • Are you a business owner looking to take your catalog online?
  • Are you planning on starting an authority site to build your reputation in your niche?
  • Are you trying to sell products online to earn some income?

Your answer determines the platform you need. As mentioned, for larger websites and people that want to launch a career online establishing themselves in a niche, Magento is your best option. For those individuals that want to earn an income online through selling other people’s products, Shopify is your top choice.

Magento Vs. Shopify – The Pros and Cons

Now that you understand the fundamental difference between these two e-commerce platforms let’s look at the pros and cons of using Shopify and Magento for your online business.

What are the Pros of Using Shopify?

  • Simple design – Shopify comes with access to 10 free design themes, and 60 other paid templates for your e-commerce store. Shopify’s themes optimize on mobile devices, and the sites are easy to load, with no need to learn any code.
  • World-class support – The merchant support from Shopify is the best online. This company wants you to succeed online, and they give you all the resources you need to make it work.
  • Business-in-a-box – Shopify id a proven e-commerce solution, with more than 820,000 people making a full-time living from selling on the platform.
  • Free Hosting – With Shopify, you get a domain and free hosting with your subscription. The servers are lightning quick, offering super-fast page loading.

What are the Cons of Using Shopify?

  • Only 10 Free Themes – While the free themes are fantastic, we would like to see more variation.
  • Not Suitable for Other Web Strategies – Unlike a WordPress site that’s flexible enough to turn from a blog to an information site or an e-commerce platform, Shopify is a dedicated e-commerce platform. You do get a blog module with your subscription. However, it’s nowhere near the same level as what available through WordPress.
  • Transaction Fees – There are no transaction fees if you use the “Shopify Payments” gateway. However, if you use a third-party processor for your payments, then Shopify charge you a transaction fee of 2%. These transaction fees get cheaper as you migrate to the more advanced packages on the platform.

Visit Shopify

What are the Pros of Using Magento?

  • Support Community – Magento has an excellent support community with plenty of useful resources. You can consult with other Magento users that are willing to help you overcome your challenges when building and operating your e-commerce store.
  • Flexible Platform Solutions – With Magento, you have the option to do a lot with your website. The software is excellent for an e-commerce platform, allowing you to customize it any way you want. There is also a large percentage of developers that are familiar with Magento, and it won’t be tough to find professional assistance for your site build and maintenance.
  • Costs – Magento is an open-source platform, so that means there are no subscription costs for using it as the framework for your site. However, like WordPress, Magento requires a domain and hosting.

What are the Cons of Using Magento?

  • Challenging for Newcomers – Magento requires the use of code to customize the site. If you’re a newbie, then you’ll have to hire help, and that adds to your build costs.
  • Time – You’ll need to spend plenty of time getting your store up and running. Depending on how many products and pages you want on the site, it could take weeks to finish your build.
  • Costs – As mentioned, Magento is a free, open-source software. However, the designer and coding costs can be high. Your store will also need multiple apps to help make it run efficiently. Like WordPress plug-ins, these apps come with one-off expenses or subscription fees that end up driving up the costs of your build and the monthly operating costs of your e-commerce business.

Visit Magento

Magento Vs. Shopify – What are the Key Differences?

If you’re looking to build a large e-commerce site or add an e-commerce module to your existing brick-and-mortar business, Magento is a great solution. However, if you want to try your hand at selling products online, then Shopify offers the best e-commerce platform for you.

Let’s unpack the specifics of each of these platforms and see which one is the right choice for your online business.

Magento vs Shopify: Comparison Categories

  • Category 1: Ease of Use
  • Category 2: Design
  • Category 3: Domains and URLs
  • Category 4: E-commerce Features and Tools
  • Category 5: Payment Solutions and Fees
  • Category 6: Attracting Customers
  • Category 7: Merchant Support and Helplines
  • Category 8: Pricing Model

Magento Vs. Shopify – Ease of Use

The ease of use of your platform is a critical consideration, regardless of whether you’re an experienced marketer or a newbie to e-commerce. There’s no good in having the best platform, filled with features and functions – if you don’t know how to use it effectively.

When selecting your platform, make sure you have your skill level in mind, as the last thing you want is to have to do the coding of your site yourself. Fortunately, both Wix and Shopify allow you to launch a store without the need to code anything.

There are coding options available for the sites to further your customization options. Shopify uses its coding language, “Liquid,” and you’ll need to be proficient in the code language if you want to change things on your Shopify store.

However, there are also thousands of developers producing apps for the site, and hundreds of Shopify experts you can contact through the platform. Experts can help you with your setup for a nominal fee, allowing you to get selling as soon as possible.

The shopify dashboard is clean & easy to use.
The shopify dashboard is clean & easy to use.

Shopify comes as a “business-in-a-box” solution, providing you with everything you need in one package to build, launch, and promote your site. You have the option of adding apps to your store, but it’s not necessary to start selling.

Magento is nowhere near as easy to use as Shopify. You need to understand code or work with a talented developer to design and launch your site. Magento will give you a basic framework with your installation, and then you’ll need to customize your site design and install plug-ins that offer your e-commerce functionality.

The design process can take weeks, or even months, depending on the size of the site you want to build. Magento is an advanced e-commerce and website platform, and you can expect to pay to receive the best advice and assistance when developing, launching, and marketing your site.

Best ease-of-use – Winner: Shopify

When it comes to the ease of use of the platforms, we must hand the award to Shopify. This platform comes with everything you need to build a business. The subscription is affordable, and there’s no need to know any code.

Magento, on the other hand, involves a complex setup, and you’ll need developers and designers to help you set everything up online.

Visit Shopify

Magento Vs. Shopify – Design

Site design is another critical component of building your e-commerce store. The look and feel of your store matter to your customers, and if you don’t have an attractive and functional store design, you’re leaving money on the table.

With Shopify, you get access to 10 free themes when you purchase your subscription. There are 60-design themes available, and you’re sure to find an attractive template in the listings. All the templates come optimized for mobile, which is an important feature considering over half of all online shopping happens on mobile devices.

Shopify is a straightforward web-builder, and don’t expect miracles from the templates on offer. However, you’ll receive a highly functional and attractive theme design, even if you choose the free versions.

Shopify has a range of well-designed themes
Shopify has a range of well-designed themes

However, Shopify can’t hold a candle to the versatility in the design offering from Magento.

Magento is a fully customizable e-commerce solution, and if you have the coding skills or a talented developer on your team, it’s possible to do anything you want to your site design. With Magento, you get 16-themes, and only 10 of them come optimized for mobile, which is less than what you would expect.

However, the templates are fully customizable, and you can also create a theme from scratch, customizing it to meet the design requirements of your existing brick-and-mortar business. However, all the coding hours can mount up, so make sure you have an idea of the budget you’re working with before you hire a developer.

Magento Themes
Magento Themes

Make sure that you tell the developer what you expect from the design, and that their estimate for the design work is in line with your budget. It’s also important to note that, unless you understand how to code, you’re likely going to need a development team on retainer to help you with any issues that occur later on with your site during the launch and maintenance phases.

Magento might have fewer themes on offer, but the customization features are out-of-this-world. Some of the features you can expect with this platform include the following.

  • Add featured product sliders to pages and your homepage
  • Add visually-engaging animations
  • Promote your newsletter at the footer of your page
  • Use cross-selling software on your product listings

These are only a few examples of the custom setups and designs you can come up with for Magento. The platform truly is a designer’s dream, and anything is possible if you have a creative vision.

Best design – Winner: Magento

Shopify offers some great free themes, and the paid options are fantastic as well. However, you don’t get anywhere near the same level of customization that you get with Magento. This platform allows you to customize your e-commerce store any way you want.

Visit Magento

Magento Vs. Shopify – Domain and URLs

Your domain is your brand identity online. When you sign up for Shopify, you get to piggyback on the Shopify domain, allowing you to save on the costs of buying a domain name and hosting. That’s a significant saving when you’re starting your e-commerce career, and it makes Shopify a standout in this category.

With Magento, you need a domain and hosting before you can launch your e-commerce site. Domains can be pricey, and you might not be able to find your company name available as a URL. If that’s the case, you’ll have to choose another domain or modify your business name to suit a new domain.

Shopify comes with a domain name generator if you are stuck for ideas.
Shopify comes with a domain name generator if you are stuck for ideas.

For example, if your business is called “Cellphones Unlimited,” there’s no chance that domain is available as a .com. The chances are that you’ll need to move to another domain, like .org or a local domain to find that specific title available.

In some cases, you might not find the URL you want anywhere. If that’s the case, then you might have to change the name of your store. Try something like or something similar to find a URL that works.

Best platform for domains and URLs – Winner: Shopify

Both Shopify and Magento have options for the use of custom domains and hosting. However, buying a domain and hosting costs you money, adding to the monthly costs of running your e-commerce business.

Shopify goes one step further. With this platform, you get free hosting, and you can work off the Shopify domain. This setup reduces your monthly costs when starting up your e-commerce business., allowing you to conserve cash as you grow.

Shopify’s hosting is very good, and pages load a lot faster than many sites utilizing shared hosting solutions.

Visit Shopify

Magento Vs. Shopify – Features and E-Commerce Tools

The features of your e-commerce platform make a massive difference in the performance of your e-commerce business.

Shopify comes as a complete business-in-a-box solution, giving you everything you need to launch and manage your business. Magento gives you the basic framework for starting an e-commerce store as well. The difference between the two is in the level of customization.

Magento is an excellent choice for business owners to make a transition online. They might want to keep the branding of the brick-and-mortar business, and Magento allows developers to code in any theme or design elements you need to make your online transition seamless.

Shopify lets you sell everywhere
Shopify lets you sell everywhere

Magento and Shopify both have app stores filled with thousands of apps. However, we think that Magento’s store has a better offering. There are plenty of useful applications, but most of them come with a subscription fee.

Therefore, be careful with your selections and choose apps that broaden functionality in your e-commerce store. Most of the plug-ins available in the Magento Store will require some level of coding, meaning that you’ll either need to do that work yourself or hire a developer to set it up for you.

These costs add to your build expenses and can get out of control if you don’t ask for accurate estimates from your development team before they start the work. Understanding the journey of building your Magento site will give you a better idea of the costs involved with the exercise.

Always ensure you have a clear view before you start, as failing to finish the build due to unforeseen costs will ruin your e-commerce career before you have a chance to start.

The Shopify App Store

The Shopify App Store is home to more than 2,400-apps, all specifically designed for boosting the performance and efficiency of your Shopify store. You don’t need all of them, and there is a handful that will do the job.

You can use apps to display trust badges on your payment pages or reduce your abandoned cart statistics. Add your MailChimp account to your platform and start sending your list email offers to join your sales funnel.

The Shopify App Store
The Shopify App Store

Pull your social media feeds into your website, and keep your followers informed of new deals, products, and discount offers. Blend you selling channels into an effective sales funnel that’s increases conversion, bringing you more profits.

With the apps available for the Shopify App Store, you can enhance the functionality of your store for more than selling. Use apps to manage your inventory levels or check on your logistics to ensure your customers have a professional CX with your store.

Analytics apps can help you understand what people do on your site, what they like, and what they avoid. Add in apps that provide you with detailed reports of all your analytics, allowing you to build strategies to improve your results.

The Magento Marketplace

The Magento Marketplace dwarfs the Shopify App Store. With Magento, you have more than 5,000 apps available to enhance your store.

However, this does seem somewhat like overkill, as testing 5,000-apps could take an entire lifetime. As with Shopify, there is only a handful you need to enhance the features and functionality of your Magento platform.

There are plenty of extensions that don’t require any coding, offering you plug-and-play operation and integration with your store. Many of the Magento extensions provide similar functions and features as the apps you get in the Shopify Store. However, we find that the Magento apps will end up costing you more than 30% to 40% more on the total cost of your build than using Shopify apps.

The Magento Marketplace
The Magento Marketplace

However, the Magento extensions are functional and practical, offering you useful assistance on marketing tasks like adding discount codes and applying multiple codes to a single order. Other apps can help you adding pre-order functionality to test your customer base for potential demand for a product.

You also get the chance to integrate all your email campaigns through your bulk email solution, such as MailChimp. We also like the Remarkety automatic email marketing app, that helps you track and design emails that you can send to your list.

Some apps also help you out with on-page advertising, using banners to create a secondary income stream for your store. Promote other products or stores and receive a commission whenever someone clicks those links.

Best Features and E-commerce tools – Winner: Magento

Magento has over 5,000-extensions available to help you run your business. However, these apps come with a price. Make sure you understand the costs of the monthly subscriptions before you start adding apps to your site.

Shopify does give you a set of functional e-commerce tools, but the level of customization with Magento outstrips Shopify, even if you won’t use most of it on your site.

Visit Magento

Magento Vs. Shopify – Payment Solutions and Fees

Your payment processor is the heart of your e-commerce website. It’s where the rubber meets the road in the “commerce” part of the equation. You’ll need to offer an array of your customer’s favorite payment methods to your store.

Shopify and Magento give you the option of using more than 100 payment gateways with your e-commerce store. However, the reality is you can get away with less than 10. Some of the more popular payment processors you can add to your store include to following.

  • Credit and debit cards
  • PayPal
  • Stripe
  • Amazon Pay
  • Apple Pay

Those five payment processors are usually all you need to offer, with cryptocurrencies also being an optional extra.

However, the issue with Shopify is that the platform charges you an additional 2% surcharge above your standard processing fees for facilitating the payment. Therefore, if you make a $100 sale, you would need to pay fees to the credit card company, as well as $2 to Shopify.

Shopify has the best checkout product
Shopify has the best checkout product

That might seem somewhat unfair, but you can mitigate these costs by taking higher subscription plans. The Shopify Advanced Plan only charges 1.3% transaction fees on your sales.

Another way to get around this fee is thorough using the “Shopify Payments” gateway. When you use this gateway to accept payments, Shopify waives the 2% transaction fee.

When accessing your payment processors in your Magento store, you need to use the Marketplace to find an app that supports your desired payment processors.

Most of them are available for free, and Magento offers most payment processing options with multi-lingual functionality, allowing you to take payments in a variety of languages. Magento supports all the major payment processors, including those mentioned above.

Best payment solutions and fees – Winner: Magento

Shopify offers you over 100 payment processors. However, if you use any of them other than the Shopify Payments gateway, you’ll end up paying a 2% transaction fee. Yet, you can set up your payment processor quickly in Shopify and get selling on your first day with the site.

Magento offers more customization in its payment processor options. With Magento, you get multi-lingual payment processors, allowing you to sell to an international audience.

Visit Magento

Magento Vs. Shopify – Attracting Customers

SEO is a vital part of selling products online. Optimizing and marketing your site is critical to the success of your e-commerce venture. Your website needs to load quickly and provide smooth, easy navigation around your store.

You also need to do everything you can to make your site presentable for the search engines, making them want to recommend you store in the top search results. SEO strategies can take time to pay off, and it might be 3 to 6-months before you start seeing returns on your efforts in optimizing and marketing your site.

However, once you start to experience traction from your efforts, things will begin to escalate quickly. Shopify and Magento offer similar functionality and features for SEO and marketing strategies for your e-commerce website.

Custom commerce solutions from Shopify
Custom commerce solutions from Shopify

In both platforms, users will find it remarkably easy to optimize their store. In the Shopify editor, and Magento’s content management system (CMS), you’ll find all the required steps to optimizing your e-commerce store.

When you make the improvements to optimize your store, the search engines take notice, increasing traffic to your offering. More traffic means more conversions, and you start to see the fruits of your efforts take form.

There are dozens of great apps available in the Magento Marketplace or the Shopify app store. Some of our favorites are the following.

  • SEO – Shopify’s “SEO Booster” app is the ideal tool to assist you with optimizing your store. Identify areas of your site where you need to improve page titles or meta descriptions to improve your ranking with Google. The best part of this app? – It’s free!
  • Speed Check – One of the things most newbies don’t understand, that the faster your page loads, the more it rises through the search rankings. The search engines like to rank sites that load fast, and Shopify’s app store has a range of apps that can help you accomplish this task to the required loading time or better.

Adding SEO functionality to your site is a must if you want to remain competitive in the marketplace. However, there are plenty of free apps that can improve the performance of your store. Make sure you read through some reviews on the best SEO apps for Shopify and Magento before installing any of them on your platform.

Best platform for attracting customers – Winner: Shopify

Shopify comes with everything you need to optimize your store and start marketing online. Shopify integrates with multi-channel selling, allowing you to sell across all your social platforms for additional conversions.

Magento has even more on offer with its SEO plug-ins. However, most of them cost a subscription fee, and you can quickly increase your operations costs by using too many plug-ins and apps. Some of the apps for Magento can cost as much as $300.

Visit Shopify

Magento Vs. Shopify – Merchant Support and Helplines

When things go wrong with your e-commerce website, you need to ensure that you have support to help you get back online and taking orders.

The initial learning curve when using Magento is steep, and you’ll likely need the assistance of a developer when working on large portions of your site. The Magento Content Management System (CMS) isn’t as user-friendly as the Shopify dashboard and editor setup, and newcomers might find it somewhat intimidating.

Magento also offers email support, and they generally get back to you within 24 to 48-hours. The archive of support information is a somewhat decent resource, but the best support offering is the Magento Forum. There are plenty of experienced users on the forum that are willing to help you solve your problems.

The Shopify Help Center
The Shopify Help Center

However, there is no dedicated phone or live chat support available from Magento, and we think that’s a pity. We don’t want to wait for 2-days for a response to an email ticket, and relying on forum users for support is somewhat of a touch-and-go strategy.

With Shopify, you get a comprehensive support team ready to assist you with any problems you encounter on the platform. Since Shopify is a dedicated e-commerce platform, they understand that merchants need assistance as soon as possible, not in 48-hours.

Therefore, the live chat support is an excellent way to get in touch with a service rep right away. They answer the live chat within 60 seconds, and they have a tight solution available most of the time. The phone call support is also handy if you want to speak to a real person.

Best merchant support and helplines – Winner: Shopify

When it comes to merchant service and support, Shopify does it right. This platform understands your sole purpose of using it is to make money. Therefore, Shopify wants you to succeed because they earn fees from your sales and subscription fees.

The support on offer from Shopify is fantastic. You get multiple support channels, including a live chat. We found representatives responded quickly to chat requests and could either resolve our issue or point us to a resource that offers the solution to the problem.

Magento has no dedicated support service. Instead, Magento users must rely on the support forum. While the forum does have some useful information and helpful users, it’s a far cry from the type of support you get with the Shopify platform.

Visit Shopify

Magento Vs. Shopify – Pricing Model

A Magento e-commerce website can end up costing you north of $20,000, depending on the size and functionality of your e-commerce store. There’s plenty of coding involved, and you can expect to need a team to maintain your store.

Shopify Pricing Plans

Shopify offers you the chance to sign up for one of its three subscription plans on its site. There is also a free plan available, with a 90-day trial period.

Shopify Pricing Plans
Shopify Pricing Plans


  • Shopify Basic $29.00
  • Shopify Plan $79.00
  • Shopify Advanced Shopify $299.00

What do you get with your subscription?

  • 24/7 merchant support
  • Free SSL security certificate
  • Fraud and identity theft protection for your customers
  • Unlimited data storage
  • Unlimited bandwidth for fast loading times

As mentioned earlier, Shopify charges you a lower transaction fee on third-party payments if you take a higher subscription package when signing up.

Shopify Subscription Transaction Fees

  • Shopify Basic 2.0%
  • Shopify 1.0%
  • Advanced Shopify 0.5%

This fee isn’t a problem if you intend to offer Shopify Payments as your primary payment gateway, but we don’t know how keen your customers will be on that.

Best pricing plans – Winner: Shopify

Magento is free for use, but like WordPress, it costs you money to build out the site. Magento requires the use of developers and designers if you don’t have any coding experience, and that can add significantly to your costs. Apps and plug-ins are also expensive on Magento and can add up fast.

With Shopify, you get a complete solution to help you get your business up and running straight away. You must pay a subscription fee every month, but it’s worth it when you consider the type of value of offer with the platform.

Visit Shopify

Magento vs. Shopify – The Final Verdict

By now, you should have a good understanding of the difference between Magento and Shopify. Both platforms are suitable for e-commerce, but they offer very different user experiences.

When weighing up a winner between the two, we have to say that Shopify gets the overall nod if you want to sell products online. However, if you’re building more than an e-commerce site, but you still need e-commerce functionality to sell products and services, the Magento is the best bet.

There is no clear winner because everyone’s needs will be different, so let’s review our categories one more time to see which solution matches your situation.


  • Verdict: Shopify
  • Experts and newbies will find it easy to navigate the Shopify platform. Minimalist dashboards, intuitive interfaces, and no need for code make this the best way for anyone to start selling anything online.
  • However, Shopify isn’t powerful enough to run a site with hundreds of pages, a blog resource, and multiple other functions. If that’s your vision, then Magento will serve your purposes.

Platform Design

  • Winner: Magento
  • Magento wins this category with its thousands of customizable design options and plug-ins to make your site look any way you want.
  • Shopify still does an excellent job of offering a simple, straightforward design process, with access to free resources and paid design themes.

Domains and URLs

  • Winner: Shopify
  • While both Platforms allow for custom domains and hosting, Shopify also provides subscribers with free hosting of their site on the Shopify network. No hosting costs save newcomers operating costs, allowing them to get profitable before they start adding to expenses.

E-Commerce Features and Tools

  • Winner: Magento
  • Magento has plenty of plug-ins features, making it a top choice for advanced design projects and e-commerce businesses.
  • Shopify offers a clean and straightforward set of e-commerce tools that are effective and easy to master.

Payment Solutions and Fees

  • Winner: Magento
  • Magento allows you to add any payment processor to your site.
  • Shopify charges 2% transaction fees for using any other processor but the in-house Shopify Payments.

Attracting Customers

  • Winner: Magento
  • SEO is the lifeblood of your site. The more you optimize, the better your chances of attracting traffic to your site. Shopify comes with a useful range of SEO tools that help you optimize and market your website.
  • However, Shopify can’t hold a candle to the thousands of third-party apps for SEO explicitly designed by engineers for the Magento platform.

Merchant Support and Helplines

  • Winner: Shopify
  • Magento doesn’t come with any support line, all you get is a forum, and that’s not ideal for newbies or e-commerce experts. With Shopify, you get the best online support possible for your e-commerce business.

Pricing Models

  • Winner: Shopify
  • Shopify offers 4-plans, ranging depending on the size of your e-commerce business. It’s easy for newbies to start with a free plan or take the basic plan for as little as $29 per month, with a free 90-day trial.
  • Magento is free to download and install, but you’ll pay a fortune for all the plug-ins and add-ons for your site. In some cases, where design costs are high, the development fees alone could cover the costs of an advanced Shopify plan for a year.

The Verdict

Why Should You Use Shopify?

  • You need a platform that’s ready to go in less than 24-hours
  • You already have experience with web-builders like Wix or Weebly and require a dedicated solution
  • It’s your first time starting an e-commerce business
  • You want a “business-in-a-box” solution that has plenty of testimonials

Why Should You Use Magento?

  • You have technical design and coding skills
  • You want to create a large e-commerce company
  • You want to start a site that requires an e-commerce module but doesn’t solely focus on e-commerce alone.

Visit Shopify  Visit Magento

Magento vs. Shopify: FAQs

In case you still need clarity on a few things, check through these frequently asked questions for more insight.

Which platform is the best choice is I have limited startup capital?

If you’re a newcomer to e-commerce, and you want to test the waters to see if its right for you, you can do it for free. Shopify offers an open plan where you get limited functionality of the platform. It’s enough to give you an idea of what’s going on and help you decide to pursue or leave your prospective e-commerce career.

Which platform is my best option if I’m trying to earn money quickly?

If you want to start earning as fast as possible, Shopify is the better choice. You get a fully-hosted solution right off the bat, with excellent page download speeds, and a range of handy e-commerce and SEO tools. With Shopify, it’s possible to build out your store and get ready to receive your first sale in less than 24-hours, depending on how much work you put into the setup.

Which platform is best for supporting a comprehensive authority website?

If you’re planning on building an authority site, then Magento offers you the best results for your time and money. Shopify is a purpose-built platform for e-commerce, and it won’t support other functions like blogging, and landing pages, as well as Magento.

Which is the best platform to help me transition my brick-and-mortar business online?

Magento is undoubtedly the better platform for launching a brick-and-mortar business into the digital era. With Magento, you can build as many pages as you like, customize your design to your business branding, and so much more. The versatility of this platform is fantastic, and it’s the better choice if you have a budget to spend on your digital transition.

Magento vs. Shopify – Which Platform Suits Newbies with Small Budgets?

If you’re starting your online business, the costs are a concern for many entrepreneurs. In times of high unemployment and mass layoffs due to the COVID-19 pandemic sweeping across America and the world, every penny counts more than ever before.

Shopify offers you a legitimate way of starting a business online for next to nothing. Once the free trial period ends, you should already be earning your first profits with your new e-commerce business. It’s easy to scale your Shopify business and keep increasing your income.

Magento vs. Shopify – Which Is the Better Choice for Scaling My Business?

Shopify does offer fantastic scaling options. However, if scaling is a concern in the near-term, then you should consider using Magento if you have an established website. Magento’s features give it far more versatility and flexibility when scaling into comprehensive solutions.


Oliver Dale is Editor-in-Chief of MoneyCheck and founder of Kooc Media Ltd, A UK-Based Online Publishing company. A Technology Entrepreneur with over 15 years of professional experience in Investing and UK Business.His writing has been quoted by Nasdaq, Dow Jones, Investopedia, The New Yorker, Forbes, Techcrunch & More.He built Money Check to bring the highest level of education about personal finance to the general public with clear and unbiased